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New Super Shaping Swimsuit Splashes
Speedo Launches Shapeline – A Revolution In Women’s Swimwear And The Nearest Thing To The ‘Bespoke’ Swimsuit
Speedo’s New Shapeline is the ONLY swimming costume offering:
· Dual cup sizing - combining cup capacity for the most accurate fit (bra sizes range from size 30B to 34G)
· High performing fabric that ensures a smoother, trimmer appearance with visual signposting to help re-balance the proportions
Speedo’s Aqualab Global Research Team conducted extensive research into body shapes (scanning 5,400* women) to design the ultimate swimwear collection. Their research findings concluded that female body shapes could be divided into three main categories that together accommodate over 95% of women:
Bust Shaper - created for the fuller busted woman, flattering the bust area and balancing the silhouette.
Waist Shaper - for women with a straight or hourglass figure - to complement natural curves and shape the waist.
Tummy and Hip Sculptor - designed to complement the ‘pear shaped’ woman
Dr Linda Papadopoulos, - Speedo Shapeline Ambassador and Celebrity Psychologist – “shopping is one of the major areas where our body insecurities are played out, and the more revealing an item of clothing is, the more anxiety provoking the whole experience can be - no suprise then that a recent study undertaken by Speedo revealed that, for most women, shopping for swimsuits is one of the least pleasurable shopping experiences. However, if we really spend some time thinking about how and what we value our bodies for, then it doesn't have to be”.
Speedo Shapeline is being launched UK-wide online and in-store on the 1st March 2010. The Shapeline range features a number of styles and colours all with a £100.00 RRP. Stockists include Rigby & Peller and Bravissimo. www.speedosculpture.com
*Based on 5,400 women whose bodies were scanned during the UK Size Survey
For more information contact Sports Division at:
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