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Women's Shapewear Manufacturer N-fini launches new retail website
N-fini™ is launching a new e-commerce website on March 1 to introduce its line of women’s shapewear, body shapers, sports bras and playwear to everyday women.
The new site features the entire line of N-fini™ shapewear for women. N-fini™ has earned rave reviews in such media outlets as Casual Living, Women’s Wear Daily (known in the industry as WWD), Splendicity.com, The Capital Fashionista blog and The Lingerie Post.
“We spent two years designing our shapewear using hundreds of models and the latest technology to ensure that our shapewear offers women the comfort, confidence and sophistication they deserve," said N-fini™ creator and 20-year industry veteran Martha Istefanidis. "Our shapewear is the best fit for every woman whether they be brides, working women or new mothers. We also have great body shapers in plus sizes."
In conjunction with the site launch, N-fini™ is running a special campaign to give women the opportunity to get rid of their old, uncomfortable undergarments and experience the comfort of modern shapewear by N-fini™. Through the month of March, women will get $25 cash back on any purchases made on N-fini.com in March 2010 as part of a special promotion called Look Divine, Replace and Refine with N-fini™ shapewear.
"I want women to experience first-hand how life-changing quality shapewear can be, so our Look Divine campaign encourages women to throw away their old undergarments and buy N-fini shapewear," Istefanidis said. "To ease the transition, we're offering cash back on all purchases. That's how confident I am that women will never look back once they try the shapewear we've created. For women who share their stories, photos or video of the experience, we'll also be entering their names into a drawing for a grand prize - a spa visit for a day of pampering worth $500."
Since it hit the market in August 2007, N-fini™ has earned high praise from fashion industry insiders and influential fashion bloggers. As Bridezilla.com recently noted, "I recently tried out N-fini ShapeWear and concluded it's the perfect splurge. These body shaper by N-Finis are astonishingly comfortable and streamline your figure under that little red dress. I tested the Cami Dress Shaper at a cocktail party and it didn't roll up once. It's a miracle of science! It took at least five pounds off my body in minutes and I felt like I was wearing a pair of pjs."
Splendicity.com wrote of N-fini™ that "... modern shapewear has become an absolute wardrobe necessity. Modern shapewear is stretchy, comfortable, and flattering. Women of all ages and sizes are wearing slimming undergarments to give themselves a boost of confidence by effectively hiding their trouble areas. N-Fini has a wide variety of shapewear styles that are designed for many different clothing types and body parts in a comfortable Lycra fabric. If you have a special strapless dress or clingy sweater that you haven’t been wearing because of a certain troubling body part, N-Fini may just have the right undergarment to get you ready to wear it today!"
N-fini Shape manufactures all of its products in-house at the brand’s Tampa Bay, Florida plant. The high-end shapewear brand offers a wide range of flattering styles, ranging from strapless, tank, thong, scoop neck, and cami styles to shaper bras, bustiers, torso trimmers and long-sleeve tops. For the lower half of the body, thigh shorts, capris and leggings come available in both regular and high-waisted styles.
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N-fini™ Shape Creator and Owner Martha Istefanidis is a garment business veteran with more than 20 years in the business. In 2001 the N-fini™ brand was born. Its first line, N-fini™ Playwear, launched in 2001, consisting of seamless, colorful mesh cover-ups that many customers purchased and wore as lingerie. It only seemed natural to continue in this direction, and in August 2007 N-fini™ Shape arrived on the marketplace, becoming an overnight success and already rivaling top shapewear competitors. Realizing there was a need in the marketplace for truly functional undergarments, Martha made it her mission to identify the customer’s needs and wants in her approach to the design and creation of N-fini™ Shape, spending two years developing and testing the line on women of different ages, shapes, and lifestyles. For more information, visit http://www.n-