The Average Business in the UK spends 7% of their Annual Turnover on Marketing

Feb. 26, 2010 - PRLog -- Harvard Business School says ‘’ Business relationships are best built face to face’’. Direct marketing provides a unique range of benefits because it enables you to engage directly with your audience - whether they are prospects, leads, end users or existing customers. A typical marketing budget for a large company includes a considerable amount for promotion of the brand which is important and can be achieved by using direct sales and marketing methods.

Carolina Consulting Ltd enables you to talk directly, identify, isolate and communicate with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. Direct marketing doesn't just have to be used to sell - it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

At Carolina Consulting Ltd they provide greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you've contacted in the first place. Once you've run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaigns.

Direct marketing can be used for any level of geographic targeting, whether it's the local area surrounding a shop or restaurant, regional targeting by postcode or county, national targeting and even international - when direct marketing can prove a far cheaper way of testing the market than a costly personal sales visit.

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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.