Powerful Marketing Strategy For Unforgettable Events Revealed

The power of smell has been recently employed in marketing efforts, even though it is one of the most powerful human senses. Until now, it has been mainly used in retail and hospitality venues, such as hotels, and is only now making an events.
Feb. 26, 2010 - PRLog -- February 26, 2010 – Human sight has three receptors; taste has five while humans have 350 olfactory receptors, proving that scent is a powerful sense that has been underutilized.
In fact, it has been proven that scents can change people’s moods faster than anything else and scent associations can last a lifetime. For example, the smell of apple pie gives most people a feeling of comfort as they associate it with home and their family. This is an association that was most likely created while still a child.

Clearly, scent can be a powerful tool to create a long term relationship between a company and its clients. Research has discovered that 65% of people retain a scent association for over a year, and if exposed repeatedly, it can be a lifetime. On the other hand, only 50% of people remember something they have seen and for only 3 months. However, most marketing efforts are auditory and visual, with scent being overlooked completely.

With the scent market reaching $500 million and over 100 scent-consulting companies, this is an indicator that the market is beginning to wise up to the value of creating scent associations to their brands. One of the easiest ways to do this is at events. However, creating an effective scent strategy that smoothly meshes with an event is not a simple task and can backfire.

The Forum Group is vastly experienced in creating effective strategies that complement brands and visions, to efficiently deliver the intended message. By combining stimuli for all five senses, The Forum Group has proven their innate talent for creating massively successful, memorable events that consistently exceed expectations.
Scent is such a powerful sense that overlooking it is equivalent to leaving money on the table. The Forum Group can devise an effective scent strategy which will deliver amazing results, incorporating it into the overall integrated marketing strategy for maximum benefits.
For more information on how to use scent as a marketing tool and your very own scent strategy, visit http://www.forumgroupevents.com.au

Leanne Constantino
117 New Canterbury Road
Petersham NSW 2049
Source:Leanne Constantino
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