MTI Consulting announces ‘The MTI Brand Forum’

MTI Consulting announced the launch of the Brand Forum. The event is to be held on Wednesday the 10th of March at Ceylon Continental Hotel. Themed ‘The Brand as a Business’, the Forum focuses on identifying key challenges faced by brands
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Feb. 25, 2010 - PRLog -- The Brand forum, will be driven by reputed corporate leaders including Asanga Ranasinghe, Marketing Director of Unilever Sri Lanka, Hasrath Munasinghe, Head of Marketing at Dialog Telekom, Imal Fonseka, Managing Director of Hemas Consumer Brands, Manjula de Silva, Managing Director at HNB Assurance PLC, Rohantha Athukorala, Head of National Portfolio Development, Sri Lanka & Maldives (UNOPS), Romesh C. Moraes, Director at Finlays Colombo PLC and Thayalan Barlett, CEO for JWT Sri Lanka.
In addition to the eminent group of speakers, MTI will present the research findings of an ongoing MTI survey of CEO's, Marketing Directors, Brand Custodians, Entrepreneurs, Advertising and Research Professionals. The survey is aimed at understanding how Brands are being managed within organizations today. The research will be backed by MTI’s Bangalore-based Research & Analytics Team, whose services include industry research, market scanning & intelligence as well as country studies. Hilmy Cader (MTI CEO), Dhanushka Jayakody (MTI Regional Consultant) and Yusuf Ali Isaam (MTI Regional Technology and Webcom Analyst) will also feature at the Brand Forum
Dhanushka Jayakody, of MTI Consulting commented that “much of the discussions on Brand Management have centered around the evolution of a brand into a key driver of strategy and bottom-line performance in its role of a business. Recent economic conditions across regions has amply demonstrated the need to critically evaluate the business of brands”. The forum will cover Brand Business Challenges in today’s environment, the brand’s Value Proposition to its customers, 360 degree Customer Interface of a brand, the Go-to-Market strategy as well as Analytics and Accountability of brands.
MTI Consulting is a fast growing strategy consultancy worldwide, offering strategy consulting and advisory services. Our services focus on Strategic Planning, Re-Structuring, Business Strategy, Marketing Strategy, Market Entry, Finance, Legal, HRM, Technology and Supply Chain. Over the past 12 years, MTI has lent its strategic management expertise to over 300 Client-specific projects in over 33 countries. MTI has operations in Bahrain, Dubai, Malaysia, UK, India, and Pakistan, Bangladesh and Sri Lanka and strategic alliances forming MTI’s global network.

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