New Study: Cillit Bang Case Study: harnessing the power of a simplified, clear advertising approach

Feb. 27, 2010 - PRLog -- This case study on Cillit Bang forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the household cleaning brand has created a unique personality in the sector through its counter-trend use of low production value ads with an assuredly retro theme and the catchphrase "Bang, and the dirt is gone".

Reasons to Purchase

* Gain insight into the methods used by important industry players to give them a competitive edge
* Identify specific areas for operational improvements
* Capitalize on the knowledge of experienced companies when entering a new niche or market

For more information or to purchase this report, go to:
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Report Table of Contents:

Datamonitor View 1
CATALYST 1
SUMMARY 1
Analysis 2
Introduction 2
The Cillit Bang range addresses everyday cleaning needs 2
Cillit Bang has color-coded packaging for customer friendly purchase choices 2
The Cillit Bang brand has used traditional media in a mildly subversive manner 4
Cillit Bang has also embraced new media with mixed results 5
Cillit Bang is creating a substantial web footprint 6
Cillit Bang has also gained positive PR exposure in more traditional channels 7
Conclusions 7
APPENDIX 8
Case study series 8
Methodology 8
Secondary sources 8
Further reading 9
Ask the analyst 9
Datamonitor consulting 9
Disclaimer 9

About Datamonitor

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About Fast Market Research

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