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Follow on Google News | Starbucks on Online Sustainability Reporting and Stakeholder Engagement at AltaTerra Web ConferenceOn May 11th Jim Hanna, Director of Environmental Impact at Starbucks Coffee Company will present his company’s experience, highlighted in a recent AltaTerra Research report, “Greening the Company Website: A New Era in Sustainability Reporting.”
Also presenting will be Jaclyn Pitera, Senior Analyst at AltaTerra Research and lead report author. Don Bray, President of AltaTerra Research, will moderate the session. Key topics to be addressed include: How leading companies are using their websites to communicate environmental sustainability information and engage stakeholders, which attributes are most essential for this type of communication, and examples of best practices from leading green corporations, including top rankings for online communications. “Many companies include environmental sustainability in their online web presence. With the rise of social media websites, companies are now also working on ways to have a more interactive dialogue with their stakeholders,” Starbucks is highlighted in the “Greening the Company Website” report for stakeholder engagement through its ‘Shared Planet’ website. Jim Hanna will present on the ways in which Starbucks is using its website to engage with stakeholders, and how that engagement is impacting their environmental efforts. Further information and registration are online at www.altaterra.net/ # # # About AltaTerra Research: AltaTerra Research is a research consultancy specializing in sustainable business and the commercial marketplace for clean technology solutions. Through research reports, executive events and advisory services, AltaTerra helps forward-looking organizations improve resource-efficiency in their operations and capitalize on new 'green' market opportunities. From our headquarters in Silicon Valley, we have been serving a global base of corporate, institutional, and government clients since 2007. More information is available at www.AltaTerra.net. End
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