National Release Set For High-tech Realtor Matching System

Groundbreaking web-based Realtor matching technology that instantly connects the consumer with the most suitable real estate agent announces national release in April.
Feb. 23, 2010 - PRLog -- LIHUE, Hawaii (February 23, 2010) –The Portal Tree, LLC today announced a scheduled nationwide release target of April, 2010 for its RE-Direct® Realtor matching technology.

RE-Direct® has been developed from the ground up as a free online service to match the consumer with an appropriate Realtor. RE-Direct® utilizes an opt-in Realtor database to maximize the productivity of the consumer’s buying or selling experience and can be used from anywhere in the world. A public version of the software has been live in Hawaii since May 2009 and is available at

“RE-Direct focuses on giving the consumer more control over the real estate market by guiding them directly to a Realtor most likely to meet their needs,” said Debbie Ridenour, CEO and co-founder of The Portal Tree. “This release is the first third party credential-based screening tool to help consumers screen Realtors based on their actual track record and strives to set a higher standard in the industry for accountability and corporate responsibility.”

RE-Direct® technology will give consumers a central base for decision making, saving them time, money and frustration, and maximizing the potential to realize their goal by achieving the following:

•   Maximized productivity by harnessing true artificial intelligence. RE-Direct® technology adds a new page to the book of the human fascination with artificial intelligence. RE-Direct® is doing to real estate what Google did to the Internet and eHarmony did to dating. When you search for a Realtor using RE-Direct® technology, you are harnessing the most powerful tool available to maximize your success.

•   Increased focus on your individual needs. RE-Direct® technology elevates you above the many Realtors competing for your business and adjusts the focus back to the most important part of the equation: you. RE-Direct® spans the first and most important step in a real estate transaction and acts as your guide around the confusing maze of industry advertisements. RE-Direct® technology embraces this shift in ideology, acting as a bridge to your dreams where there was once a barrier. You can be sure because our company’s success depends entirely on your satisfaction.

•   Centralized network of referrals. The referral concept is central to understanding the inner workings of the real estate industry. When a Realtor recognizes their skill set or location to be a poor match for an interested customer, they may refer the customer to a more qualified Realtor. This referral process recognizes the originating Realtor’s participation by setting aside a small amount of the new Realtor’s commission if a transaction occurs. The RE-Direct® matching system embraces this concept’s positives and eliminates its negatives, giving you the best and most comprehensive support. The RE-Direct® matching system impartially reviews each customer request and constantly updates its Realtor database, making human error and favoritism things of the past.

•   Faster response, specialized service and the most satisfying results. RE-Direct® technology is designed around maximizing the value of your time. Thirty seconds and one click eliminates hours, days, or even weeks of speculative phone calls and meetings when your pre-screened Realtor is displayed on your screen and delivered to your inbox. Your information is delivered to your matched Realtor who within minutes initiates a dialogue. Finding a Realtor shouldn’t be hard; a moment using RE-Direct® technology is a monumental investment in your future.

Whether you’re looking to buy or sell real estate, the right Realtor will be the one with the connections and experience to help you achieve your dream of the perfect home. Technology helps us in so many ways; now, let it help you make one of life’s most important decisions with RE-Direct®, the world’s leading authority on Realtor match-making.

The Portal Tree is a software development firm specializing in real estate referral networking. Debbie Ridenour lives in Hawaii and has more than 20 years experience managing large scale and real estate data projects for major corporations, including Transamerica, AEGON and First American. Other members of her team have similar experience and are located in Hawaii, California and Texas.


Debbie Ridenour
2200 Kolo Road
Kilauea, HI  96754

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The Portal Tree, LLC, is a software development company focused on creating and licensing products that collect, manage, enhance and distribute opt-in data as sales leads.
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