Local Internet Marketing Specialist Milton Keynes Seo Training Success

Feb. 17, 2010 - PRLog -- SO Direct, Milton Keynes Local Internet Marketing specialist ran another successful Search Engine Optimisation SEO training course at its Buckinghamshire headquarters last Wednesday, 10th February. The unique, intensive, one day course (run every second Wednesday of the month in Milton Keynes) is designed to give SEO experts, Web Designers and marketing professionals an indepth perspective on the art of SEO and how it should be done. The day covers an introduction from course creator, Sarah Olney, Managing Director, SO Direct on the importance of the context of Sales and Integrated Marketing Communications in order for any company to maximise the power of its messages to market and to gain maximum return on its investment in any sales and marketing it undertakes. More importantly, how to translate such investment into increasing sales and profit for the organisation. A short session on Brand and Image follows to outline the Brand as a Journey and then the day continues with Part I, on page optimisation, designing web pages for SEO, and Part II, off page web promotion including access and training on all the software packages we use, the creation of manual, bespoke content and how to drive traffic to your website and convert it to profitable sales. All course attendees, ranging from Serviced Apartments, to industrial packaging, IT consultants, and web designers are unanimous in their verdict that the course is able to deliver the de facto standard on how SEO should be done. The day includes case studies to prove real results in the B2B and B2C environments. "I would absolutely recommend this course." "I thought I knew about SEO, now I know what I need to know!". "Very knowledgeable, friendly presenters who make the material accessible, good humoured day, excellent."

Contact enquiries@sodirect.org to attend the next one-day advanced SEO course, courses are run every second Wednesday of the month, next one 10th March, 2010, registration and coffee at 9.00 am. for 9.30 am start.

"This course, together with our strategic insights into communications strategy, PR and cost effective direct marketing gives our clients the undoubted edge over their competition which is so important in today's cost driven economy," says course creator, Sarah Olney, who is both a member of the Chartered Institute of Marketing and the Chartered Institute of Public Relations.

"In today's economy it is vital that companies take an integrated approach to their sales and marketing because of the fragmentation of media and the need to micro-market to segmented audiences. With SO Direct, companies can find all the experts they need under one roof, as we are a new model company for a new model economy. The old agencies are still fragmented and hierarchical and are both slow to react and more costly."

Small to medium sized businesses find SO Direct their preferred agency of choice as a result in order to grow and export through the recession.

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SO Direct PR and Marketing services drives sales and profitability for small to medium sized businesses through creating successful communications strategies, and sales and marketing programmes across all touch points for prospects and customers.