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Follow on Google News | Revolver PR and YUVa launch digital signage projectRevolver PR and digital signage specialists YUVa have announced they are to develop a range of real-time digital products designed to deliver online press and promotional campaigns at street level.
By: Revolver PR Already underway, the collaboration has begun with the phase one development of a media mapping system that creates visual representations of the news and information landscape for a range of industries. Once completed the technology will be adapted to deliver a raft of real-time media monitoring, promotional and advertising applications to clients in Scotland and the UK. "There's increasing demand for cross media PR and marketing campaigns that can be deployed on every channel from the online media to outdoor displays and we're delighted to be working with YUVa on a series of applications designed to explore the possibilities on offer," said Iain Bruce, Revolver's Managing Director. "Out of home advertising is no longer a static medium and as such has enormous potential for public relations consultancies (http://revolver- Digital signage (http://yuva.tv/ "Brands are beginning to demand a joined-up approach to corporate communications that sees their core message deployed across every possible channel in an integrated manner. Retailers are currently the primary consumers of the technology, but it is also increasingly being explored by banks, hotels, travel hubs, car dealerships, corporate offices and public sector organisations that need to run dynamic campaigns around events like Glasgow's upcoming Commonwealth games," said YUVa founder Dan Roy. "Our system will target customers that need an affordable, easy to use solution that will work in the most varied of public environments. These range from dynamic wayfinding signs to digital posters, menus, maps, realtime info-graphics, transport schedules and twitter streams." YUVa - whose clients have included BBC Scotland, The Lighthouse and the Scottish Symphony Orchestra - will work with Scotland's leading Digital PR (http://revolver- About Revolver PR Revolver PR is Scotland's leading digitally-enabled PR consultancy (http://revolver- http://revolver- End
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