ID sees TV market as 'desert' instead of 'main course' at Berlin's EFM

Feb. 15, 2010 - PRLog -- Berlin, Germany (Monday, February 15, 2010) – ID Communications Inc. picks up distribution worldwide rights for German produced “The Way of St-James ” a film showcasing the spiritual and historic journey taken up by countless pilgrims for more than 1200 years, to Santiago de Compostela, Spain. The film which has multiple language versions, has already sold more than 60,000 units in the German speaking market alone. It will be presented at the European Film Market, part of the 60th anniversary of the Berlinale Film Festival.

           “Produced and directed by German filmmaker Volker Wischnowski, ‘The Way of St-James’ is beautifully shot in HD, and draws from a rich heritage of history and geography. We are thrilled to be working with Volker on this film, and today at the European Film Market in Berlin, we have concluded our worldwide distribution agreement. Santiago de Compostela has been a source of fascination and inspiration for more than a millennium, and if we have our way, it will continue for some time to come . ." said ID’s principal, Dan Shannon.

Normally attracting more than 100,000 visitors annually, Santiago de Compostela in Spain is expecting this year to draw an extimated 400,000 visitors due to special religious holiday timing in mid summer.
           
           "Our company continues to take a position in niche markets where titles have a demonstrable following or core interest group that can be successfully targeted through a variety of online and direct marketing sales initiatives .  In this case our producer has already recouped his production budget and he has not done a single TV deal. In fact we increasingly view traditional TV sales channels as 'the dessert' instead of the 'main course'.” Said Mr Shannon.

About ID Communications Inc.
ID Communications inc. is a Montreal-based boutique film, television and web marketing company specialized in the area of international sales representation and distribution for film, TV, DVD and web-based properties.  For more information visit www.idcommunications.org/EFM

About Dan Shannon
Film executive, author and speaker, Mr Shannon has more than 20 years experience in film production, distribution and marketing. Mr Shannon will also be speaking  at The EFM's "Meet the Distributors" on Tuesday February 16, an event put on by the European Documentary Network, in conjunction with the EFM