Leading Research Company Lifemodeler, Inc. Releases Study Proving Effectiveness Of Shake Weight
Tests Show Device’s Dynamic Inertia™ Technology Produces Drastically Greater Results Over Conventional Exercise Methods in a Fraction of the Time
By: Fifteen Minutes PR
Shake Weight™ – currently the number-one-selling fitness product in Target retailers nationwide and number-one As Seen on TV brand in Wal-Mart and UK’s Tesco since its infomercial launch in August 2009 – has achieved meteoric notoriety through viral YouTube buzz (over 3 million views to date), widespread blogosphere coverage, and mass media exposure on major shows including Ellen; The View; The Daily Show and UK’s top-rated Loose Women.
Most recently, Good Morning America featured Shake Weight™ as part of a best-selling fitness product round-up in which the show’s fitness expert gave the product a B+ because, according to her, “It really works triceps and delts… you get a burn.” LifeModeler put the product to the test to see if the science behind the brand held up as a viable alternative to conventional exercises with free weights.
“Our studies are conclusive – the Shake Weight™ outperforms traditional dumbbells by an enormous margin when calculating consumption of muscle energy,” said Shawn McGuan, Founder/CEO of LifeModeler. “Traditional dumbbells did not even come close to producing the results that the Shake Weight did in the same amount of time. Based on our in-depth computer modeling of the exercises, the Shake Weight’s Dynamic Inertia technology has the opportunity to revolutionize the way people work out.”
“There’s a reason why major retailers the likes of Wal-Mart, Target and Tesco are having tremendous success with the Shake Weight – it’s because women everywhere are buying it, using it and, most importantly, getting results – as evidenced by LifeModeler’
“The Shake Weight infomercial may have caused a laugh or two, but the science speaks for itself,” Verheem added. “Women want to get rid of flabby arms and the Shake Weight delivers based on real science that conclusively proves the device is pound for pound more effective than traditional dumbbells in consuming muscle energy.”
Two additional, well-documented scientific studies involving the Shake Weight™ technology have been conducted by Dr. Daniel Cipriani, a Professor at the department of Exercise Physiology at San Diego State University. The study used EMG-monitoring of muscle activity during use of the Shake Weight™ compared to similar size dumbbells, pushups and sit-ups, revealing that the Shake Weight™ radically outperforms free weights due to the rapid motion of the exercise and isometric contraction of the entire upper body.
About LifeModeler, Inc.
From its earliest beginnings, LifeModeler has partnered with the world’s leading research institutions and commercial corporations to develop cutting-edge software tools and strategies that answer the most difficult questions facing designers, engineers, and researchers in a variety of industries. LifeModeler’