Remember When We Thought The Sun Was Safe And Sex Was Taboo?

A Canadian Fashion First: Active Wear Company Teams up with Design Students to Create Adult Women’s Swim Top with 50++UPF.
By: Seasons UV, Donna Guzik
Feb. 12, 2010 - PRLog -- February 2010

Remember when we thought the sun was safe and sex was taboo?

A Canadian Fashion First: Active Wear Company Teams up with Design Students to Create Adult Women’s Swim Top with 50++UPF.

Toronto, ON - Seasons UV Solutions, a leader in active wear and swimwear that offers sun protection, teamed up with George Brown College design students to help create their first UV protected swim top for the active woman over 25. Up until now, the market in Canada has mainly focused on the 18-25 crowd, with designs not necessarily suited to older women.

More than 700 aspiring designers from George Brown College entered into a contest in December to design a functional, yet fashionable rash guard for adult women.  Rash guards, also known as rashies, are a type of swim shirt designed to protect the skin from sun damage and are a regular part of life in sun-baked Australia.

It’s usually made from various fabric blends of polyester, nylon and lycra and dry out faster than regular swimsuits and T-shirts. A T-shirt only offers 5% UPF protection, and less when wet. Seasons UV fabric blend is made using a special weave to block UV rays, offering a UPF of over 50.

“During the last decade, we’ve always used Canadian designers for our children’s active wear lines,” says Seasons UV Solutions founder and President Joanne Speight. “And with no adult women’s UV top on the market in Canada, it was about time to design something for women over 25, women like me, who want active wear with high UV protection, while still looking fashionable and age-appropriate. It only made sense to tap into the up and coming Canadian designers in schools like George Brown College.”

The 11 judges included designers, swim wear buyers, dermatologists and the publisher of The Swim Journal. “It was great to see some innovative ideas for this category of product,” says judge Any Nogas, swimwear buyer for Swimco, western Canada’s biggest swimwear retailer. “The winning design was functional and slimming – both features important for the contemporary woman looking for sun protection.”

After whittling the contestants down to 9 top finalists in mid-December, second year Fashion Techniques and Design Student Jaclyn Vogl took the top prize for her design.  Along with winning $500, she will have her design mass produced and sold as part of Seasons UV 2010 line. Vogl has also been invited to show off her designs at the Swim Show in Miami in July, which will offer her the opportunity to rub shoulders with all the top designers in the bathing suit business.

“We were extremely fortunate to partner with a company like Seasons UV
Solutions,” says Marilyn McNeil-Morin, one of the judges and Chair of Fashion Studies and Performing Arts at George Brown College. “The contest really gave the students a chance to address a difficult design issue that had unique requirements, and come up with a creative solution that looks stylish and that people would really want to wear.”

“The technology of this type of fabric has come such a long way,” says Joanne Speight of Seasons UV Solutions. “It’s getting thinner, more lightweight, but can still hide those trouble spots to make any body type look great, while offering great sun protection.  It’s an exciting place to be and we expect a lot of growth in this market.”

To get an idea of just what will be hitting the market, come out on April 30th to experience George Brown College’s yearly fashion show, Signatures, including Seasons UV’s 8 winning designs plus the top winning design at 1 King St, Toronto, Canada.
Production of the winning design will begin in November of 2010, hitting the Canadian market in December.

         Sun Facts

         *UVA rays cause skin aging and wrinkling, and contribute to skin cancer

           *UVB rays cause sunburns, cataracts and immune system damage

           *UVC rays are considered the most dangerous, but are mostly blocked by the
              ozone layer and don’t reach the earth

           *A bad sunburn before the age of 10 can give you up to a 50% chance of getting
             skin cancer as an adult

           *One in 5 North Americans will develop skin cancer in the course of a lifetime

About Seasons UV Solutions

Seasons UV Solutions is a Canadian company that has been making UV protected apparel and accessories for the children’s and youth market since 1999. While a cotton T-shirt has only about 5 UPF, Seasons UV apparel has 50++ UPF. The company has exclusive licensing agreements with Warner Brothers for UV apparel and accessories. Products are available in specialty, mid-tier and big box stores across North America, with a global expansion planned for 2010.


For further information: Joanne Speight, Founder and President, Seasons UV Solutions (416) 224-8083; Marilyn McNeil-Morin, Chair, Fashion Studies and Performing Arts at George Brown College (416)415-5000 ext. 2090.

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Seasons UV Solutions has been designing, manufacturing and distributing UV swim and activewear for children for over 10 years. Licensed and non licensed product for speciality and department stores. Sun protection that does not wear off.
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