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Franchising Expert Expands Internationally
Texas-based Franchise Consulting Firm Launches Resource for the Franchise Community in North and South America
By: Paul Segreto
The FranchiseSeek Global Alliance network was formed to provide international branded exposure for franchise firms seeking to expand their operations into world-wide markets. FranchiseSeek’
Paul Segreto, President and Founder of FranchisEssentials, brings a unique perspective and diverse background to the task of developing these North and South American franchise portals. For over twenty years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee and area developer. Says FranchiseSeek founder Trevor Hart, “We understand the value of appointing partners in the geographic regions we represent online, especially professionals who have been involved in franchising for some time. Paul’s credentials have proven him to be the best partner for us in this North and South American region, and we are delighted to welcome him on-board.”
Because of his depth of franchise industry experience, Paul intends to incorporate a new layer of services for potential franchisees into the the North and South American FranchiseSeek portals. As a proponent of inter-dependent franchise relationships, Paul emphasizes to potential franchisees the need for them to become as educated as possible about the franchise industry, as well as the specific franchises they may be exploring. The development of the North and South American FranchiSeek portals will serve as a conduit for that education. The information available via the portals will enable potential franchisees to do much more than gain the minimal franchise company information available thru others sources, but rather will provide them with a level of information similar to that an actual franchisee would receive as part of their franchise training. This increased level of knowledge will enable them to make decisions based on knowledge rather than a ‘sales pitch’, thereby resulting in a higher level of completed franchise deals and satisfied franchisees, thereby benefitting both the franchisor and the franchisee.
When asked his reason for expanding his firm’s offerings into the area of franchise portals, Mr. Segreto replied, “The opportunity with FranchiseSeek furthers strengthens our concept of Integrated Franchise Marketing. The key to IFM is the development of a comprehensive marketing strategy that benefits the entire franchise organization, and is in line with the goals and objectives of all parties to the franchise agreement. It includes coordination at all levels to deliver concise, consistent messages that ultimately ensures positive results for franchisors and franchisees alike. In conjunction with our recent foray into virtual events under the brand, Virtual Franchise Events, we feel our partnership with FranchiseSeek solidifies FranchisEssentials as the leading integrated marketing and media organization in franchising today.”
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franchiseEssentials, a division of 21st Century CEO, is a franchise marketing and development firm with its focus on integrating Web 2.0 technology with traditional strategies. Paul Segreto, President and Founder of franchisEssentials, brings a unique perspective, entrepreneurial spirit, and extensive industry experience to startup and emerging franchise companies. For over twenty years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer. Paul can be contacted at paulsegreto@