‘Franchise Today’ Show Re-launches With Exploration of Integrated Franchise Marketing

‘Franchise Today’, Hosted by Paul Segreto, CEO/Founder of international franchise consulting firm, franchisEssentials, tackles strategies to aid franchisors in attracting technology-oriented franchise candidates
By: Paul Segreto
Feb. 8, 2010 - PRLog -- franchisEssentials announces the re-launch of its visionary radio broadcast, Franchise Today, after a brief hiatus, with the guest appearance of Christian Faulconer, CEO at Franchise Foundry to speak on the topic of ‘Integrated Franchise Marketing’ (IFM).  This show will broadcast live on Thursday, February 11th at 12:00 p.m. CST/ 1:00 p.m. EST, and will discuss various forms of IFM and the ways in which they work in conjunction with traditional marketing methods.

The industry-leading show takes a unique approach to its’ coverage of the franchise industry. Focusing on franchising from an ‘insider’s perspective’, Franchise Today seeks to aid franchisors in developing more effective methods of attracting today’s more sophisticated and technologically-advanced consumers/franchise candidates thru such innovative concepts as ‘Integrated Franchise Marketing, Media and Development’ (IFMMD).

The Integrated Franchise Marketing, Media and Development concept seeks to create brand awareness and generate franchise leads by providing an assortment of cutting-edge tools and technology to supply franchise organizations with cost-effective options which, when integrated with traditional marketing strategies, will provide multiple benefits throughout the franchise organization for franchisor and franchisees alike.  The Franchise Today broadcast is one of those resources.

The show capitalizes on the experience of its’ host, Paul Segreto, CEO and Founder of franchisEssentials.  Paul brings to the table over twenty years of exclusive service to the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee and area developer.  And as a proponent of inter-dependent franchise relationships, Paul emphasizes to potential franchisees the need for them to become as educated as possible about the franchise industry, as well as the specific franchises they may be exploring.  To help facilitate this education, Franchise Today will include contributions from a variety of franchise-industry experts, franchisors, franchisees and technology-driven media experts to aid franchisors in maximizing their brand awareness and working well with franchisees; current franchisees in growing their businesses and working well with their franchisors; and prospective franchisees in obtaining comprehensive franchise industry education to insure knowledge-based decision-making.

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franchiseEssentials, a division of 21st Century CEO, is a franchise marketing and development firm with its focus on integrating Web 2.0 technology with traditional strategies. Paul Segreto, President and Founder of franchisEssentials, brings a unique perspective, entrepreneurial spirit, and extensive industry experience to startup and emerging franchise companies. For over twenty years he has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer. Paul can be contacted at paulsegreto@FMDpro.com, and the company website can be viewed at www.franchisEssentials.com.
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