Heather Parker – A Leading Hospitality Resort Photographer, speaks on hotel resort branding

Feb. 3, 2010 - PRLog -- Architectural photography is more than finding a subject, more than pressing the shutter release, and more than a static document. Great architectural photography captures both the physical form and the emotional depth of a structure.

Hotels and resorts are discovering exciting new opportunities to present and market their properties with the advent of digital photography. "Now it is essential to take the time to uncover the unique, marketable visuals of a building that exemplify its true beauty. Create a story with a clear branding message by including a lifestyle element to your resort’s photography." The goal is to develop a moving experience for the viewer, effectively connecting them to the property.

Going beyond compelling images of a hotel or villa,  the supplemental images of the guest experience lend the element of realism to a marketing campaign. Whether it is the resort updating its branding strategy, or the new luxury boutique hotel just entering the scene, a set of modern and creative images are essential to successfully launching the brand.

Working to craft the perfect architectural photograph brings out the photographer’s instinctual eye for form, and also their artistic response to the emotion captured in the structure.  The picture tells the story that allows the property to sell itself.

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Heather Parker is a nationally recognized, widely published photographer. She uses a non-traditional approach, focusing on creating images in an editorial, story-telling fashion.