Spice UK website launch sparks rapid increase in new memberships and site visitors

Feb. 3, 2010 - PRLog -- Spice UK, a leading adventure, sports and social membership organisation, recently approached netXtra to redevelop and launch their main brand website - www.spiceuk.com - as well as a series of new Spice UK franchise sites. As a result, in the short time since the launch last year of Spice UK’s main website, and the launch of all of their franchise sites, overall website visitor numbers have increased spectacularly. This, in turn, has contributed to the recruitment of 3,000 new members in less than 6 months.

As well as a notable increase in Spice UK’s membership numbers, the new sites have also provided the company with some other highly impressive website visitor statistics. Since launch, these websites have enjoyed a 300% rise in site ‘page views’, a 4-fold increase in the average number of pages viewed per visit and an increase of 93% in the average time spent on the website per visitor. In addition, there has also been a 70% reduction in the websites’ ‘bounce rate’ – a useful measure of how many visitors navigate away from the Spice UK website after viewing just a single page.

Dave Smith, Managing Director at Spice UK said “We’d seen how netXtra had redeveloped other membership websites and had turned them around for other similar organisations. For us, the proof of the pudding has been in the eating, with our membership numbers and site statistics confirming that we made the right decision in choosing netXtra.”

Established over 20 years ago, Spice UK has franchises across the UK, with now 15,000 members nationwide. The new website, which is underpinned by netXtra's Content Management System, also offers cleaner and easier to use navigation, and encourages greater member and new visitor participation. In addition, having also redeveloped and consolidated all of their franchise sites, the Spice brand is now promoted more consistently across the UK.

To find out more about this and other similar website launches, or to learn more about netXtra’s comprehensive website design, development and hosting solutions, please call 01787 319393, or email info@netxtra.net. Alternatively, visit the netXtra website at www.netXtra.net.

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netXtra is a website development company that provides membership, not-for-profit and commercial organisations with comprehensive design, development, hosting and Internet strategy services.