Terracotta Jewelry Collection at Aavaranaa Boutique

Feb. 2, 2010 - PRLog -- Aavaranaa, the exclusive designer ethnic saree boutique, for the first time, has on display a select collection of hand made ethnic terracotta jewelry. This jewelry collection comes in the form of various Gods and Goddesses, birds and also in abstract and geometrical shapes that are designed in a style that will enhance the look and feel of any traditional sarees and modern outfits.  The collection is available from the 29th of January- Friday 2010 at Aavaranaa Boutique located on 15th Ashoka Street, Alwarpet. # 044 2498 8292.

On display at Aavaranaa Boutique are traditional designs of pendants shaped in the form of various exotic birds like the peacock and of religious deities like lord Ganesha that help create a clam, elegant and peaceful appearance on anyone who adorns them. For the more contemporary style, also available are jewelry designed in abstract and geometrical shapes of various sizes. The uniqueness of terracotta jewelry lies in the fact that it can be created in innumerous ways.


Aavaranaa Boutique’s collections of uniquely designed, handcrafted organic terracotta jewelry are rare and visually eye catching. The jewelry is hand painted to give an additional appeal to match ethnic clothing. Terracotta tradition is a proud heritage from ancient India and offers an aesthetic and functional alternative to artificial jewelry besides being eco-friendly. Priced from Rs.700/- onwards this collection is all set to entice customers into the world of terracotta!
Commenting on the collection, Ms. Vijayalakshmi Krishna, Managing Partner – Aavaranaa Boutique said, “Terracotta jewelry has always been around in our culture but was lost somewhere down the line due to changing fashion trends. Through this collection, we would like to help our customers discover the elegance of Terracotta again. This has been well received in international markets and is now fast becoming the next big trend in the world of ethnic fashion.”
“Terracotta is a great substitute to artificial jewelry. They cane be worn on both traditional and casual wear. If worn well, terracotta jewelry can also be blended beautifully with formal wear. Its amazing how you can create various shapes and designs with these kind of jewelry. Aavaranaa’s collection has been hand picked with our customers preferences in mind and will certainly add to the elegant look in you!” says Soorya Krishna, Head Designer - Aavaranaa Boutique.

Forming great accessories, terracotta jewelry with their unique designs go well with all ethnic garments and can be worn on all occasions. Terracotta jewelry can add a lot of class, is very chic and sets one apart from those donning more traditional wear. Terracotta is an Italian word that literally means cooked earth – the material is hard red earthenware – and is commonly used for ornaments like necklaces, bracelets, pendants, and chokers. Terracotta jewelry makes for an exotic dressing style when worn with traditional wear. This collection come in various colors like pink, red, rust, green or gray creating a rustic appeal.

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About Aavaranaa:

Creating a niche for itself in the women’s apparel segment, Aavaranaa is an exclusive saree boutique specializing in a variety such as silks, tussars, georgettes, crepes and chiffons. Aavaranaa is currently present in Chennai and in Coimbatore. A sapling amongst its competitors, Aavaranaa, is still in the nascent stage of development. However, their current retail presence is over 2500 sq ft. Aavaranaa set out to create a revolution in the silk saree segment in Coimbatore in the year 2001 and further stepped into Chennai in 2006.