Turkey Yellow Pages signs 5 year strategic deal to supply business listing information to NAVTEQ

Turkey Yellow Pages will provide its entire business listing and POI database to NAVTEQ & Nokia's Ovi Maps for inclusion in their respective global mapping platforms. This represents over 500,000 accurate and updated businesses & POI's from Turkey.
By: Ms. Burcu Kaptan
 
Feb. 1, 2010 - PRLog -- Istanbul, Turkey - January 26th, 2010 - Turkey Yellow Pages, the Local Search company announced today that it has signed a 5 year strategic partnership with NAVTEQ - the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.

Details of the agreement will see Turkey Yellow Pages become a key strategic partner of NAVTEQ - a company owned by Nokia, in providing comprehensive and categorized Turkish based business listing information and POI's.

Turkey Yellow Pages will provide its entire business listing and POI database to NAVTEQ and Nokia's Ovi Maps for inclusion in their respective global mapping platforms. This represents over 500,000 accurate and updated businesses and POI's from throughout Turkey. Turkey Yellow Pages also will provide NAVTEQ and Nokia with weekly updates to the database to ensure data accuracy on all platforms.

The partnership will also see Turkey Yellow Pages become the sole reseller of 2 new innovative location based mapping and navigation advertising products offered by NAVTEQ and Ovi Maps.

NAVTEQ Direct Access - offers businesses the ability to showcase their company logo or major brand along with their specific contact details on NAVTEQ's In-Car, Personal Navigational Devices and mobile phones mapping and navigation platforms.

The Ovi Prime Place service from Nokia will give Turkish businesses the ability to load rich content attributes of their respective businesses on Ovi Maps both on web and mobile. Rich content like photographs, business hours, payment details, a 1000 character business profile and searchable keywords will make businesses investing in this offer much more discoverable on maps.ovi.com and on Ovi Maps for Nokia devices.

David Assouline, NAVTEQ's EMEA Director Location Content Products stated, "NAVTEQ has a high level of commitment and has invested heavily in recent years in Turkey. We opened 3 offices and worked extremely hard creating the best possible maps for Turkey. I believe we have done just that, by including over 500,000 validated Turkey Yellow Pages businesses listings and POI's into our global mapping database, we feel the NAVTEQ mapping and navigation user experience will be second to none in the Turkish market."

Goktug Oguz, General Manager of Marketing & eBiz at Turkey Yellow Pages added, "We are very proud of the business listing database we have created over the past two years. We feel it is by far the most reliable and accurate database of Turkish businesses and POI's in the country. Both NAVTEQ and Nokia performed much due diligence on our data assets which gave them confidence moving forward with this strategic partnership. Our goal is to not only grow the TYP database to nearly 2 million business listings in the near future but also ensure they are always accurate and updated."

"The NAVTEQ Direct Access and Ovi Prime Place local search advertising offerings we will launch in April will allow us to offer our clients a completely new and exciting location based advertising platform for their businesses to be found on. The future really is in mapping, navigation and proximity search." Mr. Oguz continued, "We will be leading new customer's right to the front door of thousands of Turkish businesses very soon."

"We are very excited to work with NAVTEQ and Turkey Yellow Pages to enable Ovi Maps users in Turkey to find and navigate easily to the places they are looking for. With over 80 million GPS-enabled Nokia devices distributed worldwide, we are bridging the gap between the real and virtual world and bringing together people, places and businesses", stated Anne-Sophie Lanier, Senior Manager, Business Development at Nokia Services.

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Turkey Yellow Pages LLC is the official publisher of Yellow Pages branded products in Turkey. Turkey Yellow Pages LLC publishes these products in both English and Turkish .
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Source:Ms. Burcu Kaptan
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Tags:Turkey Yellow Pages
Industry:Online marketing
Location:Turkey
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