Roofers Utilize Custom Maps to Find Damaged Homes Quickly After a Storm

Jan. 28, 2010 - PRLog -- Media Contact:
Cara Van Dijk
760-776-1766 office
760-668-2424 cell

Roofers Utilize Custom Maps to Find Damaged Homes Quickly After a Storm
Palm Desert, Calif., (January 28, 2010) – An innovative weather company is helping roofing and construction companies make money and grow their businesses, even during challenging economic times. HailWatch (HW), a division of AnythingWeather Communications (AW), provides clients throughout the U.S. with an array of critical weather-tracking information and marketing strategies that give companies a competitive edge.

“When a huge storm hit northern Alabama last spring, we were one of the first companies on-site to close deals because of the alerting and mapping services from AnythingWeather,” says Butch Buis, Owner of Continental Roofing. “The HailSWATH™ led us directly to potential customers.”

AW’s hail tracking system identifies the precise locations where hail is falling, then alerts roofers immediately through mobile devices and e-mail. After the storm, clients purchase the storm-specific  HailSWATH™ interactive Google Map™ that shows street-level detail of the areas hit hardest by the severe weather.

”We lead our clients to their customers’ doorsteps, allowing them to beat out their competition,” says AW President Gregg Potter. “It’s good economics to pinpoint your customer and avoid wasting marketing dollars.”
AW also works as a marketing partner for contractors looking to reach potential customers. With Hail-Mail, AW designs a custom postcard with information about the roofing company and mails them only to the homes under the HailSWATH™. By targeting a specific area, clients save thousands of dollars on printing and postage.
AW also offers Hail-Leads, a service that books appointments for free inspections with homeowners in the HailSWATH™ coverage area. AW contacts the homeowner, qualifies the need for an inspection and sets up an appointment. All the roofer needs to do is show up and close the deal.

“With our full suite of technology and marketing services, we are helping to create smarter, more effective businesses,” said Potter. “As we’ve helped roofing contractors build their businesses, AnythingWeather has tripled in size over the past year.”
For more information about AnythingWeather and the services offered visit www.HailWatch.com or  www.AnythingWeather.com or call 800-845-0383.

About AnythingWeather:  AW President and CEO Gregg Potter is a degreed meteorologist with 15 years of experience in the private weather industry. AW continues to offer the most innovative and creative custom services and products for many industries across the country. Potter and Bill Combes, V.P. of Sales and Marketing, will be available at AnythingWeather’s booth (#3012) at the International Roofing Expo in New Orleans, February 22-24, 2010.   You can find more information at HailWatch.com and at AnythingWeather.com. You can also call 1-800-845-0383 or email AW at info@anythingweather.com.

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Since 1995, the HailWatch™ family of services has provided storm reports, HailSWATH analysis and storm reporting services to roofers, insurance companies, adjusters, paintless dent repair and contractors.