DEP eyes BIFF&BIL 2010 as springboard for Thai fashion industry to be more competitive and visible

The effectiveness of the ASEAN Free Trade Agreement (AFTA) is believed to help drive the overall trade volume between the ASEAN countries and their partners.
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Jan. 28, 2010 - PRLog -- The effectiveness of the ASEAN Free Trade Agreement (AFTA) is believed to help drive the overall trade volume between the ASEAN countries and their partners.
         The Bangkok International Fashion Fair & Bangkok International Leather Fair 2010 (BIFF & BIL 2010) organized by the Department of Export Promotion, Ministry of Commerce of Thailand  during 1 - 4 April is expected to encourage the rise of Thai and ASEAN fashion products in the global marketplace, especially in one of the world’s most vibrant fashion markets like Japan.
         Riding on the theme, Look East, the BIFF & BIL 2010 will be a vivid showcase of great potential of the ASEAN fashion industry, from upstream to downstream. The mega event will bring together the best fashions and accessories of the ASEAN region, capitalizing on hot new trends, signature styles, textiles and leather products supported by the synergy of local expertise and regional cooperation.
         By highlighting the fashions of all 10 ASEAN member countries, BIFF & BIL continues its campaign to bring ASEAN Fashion to, and stay more competitive in the global stage.
         “With the ASEAN Free Trade Agreement (AFTA) become effective from January this year, the overall trade volume between the ASEAN countries and their partners is growing at rapid pace,” said Srirat Rastapana, Director General, the Department of Export Promotion (DEP). “The BIFF & BIL 2010 therefore will provide the region’s exhibitors and buyers from Japan, India, China, Korea and Taiwan with a promising platform for trade and cooperation. It is the only fair that offers a complete range of products and services related to the fashion industry supply chain, with greater trade negotiation and sourcing opportunities ever for everyone involved.”
         More than 1,000 selected domestic and overseas exhibitors in diverse fields from clothing, textile, leather and fashion accessories to textile equipment & machinery, software & services related to the fashion industry will participate. Potential visitors include importers, manufacturers, traders, distributors, wholesalers, retailers, boutiques, department stores, buying agents, designers, international press and related others.
         “The extensive profile of visitors will make the Thai fashion industry more visible, and get broadened access to international fashion markets,” commented Mrs. Srirat.
         Speaking at a recent press conference during the BIFF & BIL road show in Tokyo,   the DEP Director General also invited manufacturers, buyers and relevant institutes and organizations in the Japanese fashion industry to join BIFF & BIL 2010.  The road show was organized in conjunction with JFW International Fashion Fair 2010 (JFW-IFF) in Tokyo, in which 12 Thai textile, apparel and leather products manufacturers, exporters and brand owners participated,
         With exports to Japan continuing to increase, Thailand’s textile and apparel industry is expected to see steady growth and development. Relevant organisations led by the Association of Thai Textile Bleaching Dyeing Printing and Finishing Industries (ATDP) has recently cooperated with Japan’s Ministry of Economy, Trade and Industry to develop and manufacture fabrics that meet Japanese standards and market requirements. These textile innovations will be presented to Japanese importers at this year’s BIF & BIL in Thailand.
         “The textiles, apparel, and leather exports to Japan are now worth nearly 500 Million US Dollars.  Within this, textiles and apparel exports account for more than 420 Million US Dollars and leather goods account for 50 Million US Dollars. Thanks to the Japan-Thailand Economic Partnership Agreement (JTEPA) and the expanding opportunity for Thai exporters in the Japanese medium market as local Japanese manufacturers focus on high-end segment,” said Mrs Srirat.
         She added, “Our success at JFW-IFF reflects the high interest of Japanese importers and buyers in Thai fashion products. Japan has expressed its support for Thailand to become ASEAN’s textile and apparel manufacturing base due to its unmatched capacity for integrated production. We are looking forward to see more an increase in number of Japanese visitors to the upcoming event.”
         Among highlights at BIFF & BIL 2010 include seminars and conferences, 48 fashion shows, ASEAN Design Congress, Thailand Designer Contest as well as ASEAN Pavilion and Japan Pavilion.
         BIFF & BIL 2010 will be held on April 1-4, 2010 at Challenger Hall 1 - 3, IMPACT Muang Thong Thani, Thailand. For more information please visit
Source:Brandcomm Consultants
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