Victoria’s Secret Supports Industry Height Discrimination

Jan. 28, 2010 - PRLog -- By Ann Lauren: How many petite women buy clothing and lingerie from Victoria’s Secret? After discussions with Victoria’s Secret executives, it’s clear they know their consumer, and that consumer is most often petite. Not “amazon,” not full-figured, but undeniably petite. They have done their due diligence to provide accurate sizing for petites. In fact, their designers primarily use petite fit models.

FACT: Victoria’s Secret will not use petite models in their catalogs or in their precious fashion shows! Victoria’s Secret knows their market is majority petite, yet they blatantly discriminate against the petite look!

WHY? Industry height standards only apply if the retailer goes along with it. Designers and advertisers are not forced to uphold the 5′9″-plus modeling standard, they choose too!

VICTORIA’S SECRET STOP THE INDUSTRY DISCRIMINATION

We are here to tell petite ladies that you must let the industry know how you feel about the blatant discrimination of petites. The best way to do this is to request petite models who represent our look. Haven’t we learned anything from our amazon and full-figured counterparts? These ladies have kicked and screamed, joined petitions, and organizations that fight themselves! You can do the same at Bella Petite.com. The full figured women’s market actually has real working overweight models. The petite women’s market does not.

Simply stated, it’s time to make the industry take notice of the petite women’s market. We have all the buying power and that’s what counts. Retailer’s want to sell their clothing, products and services to petites. We don’t want to see stick-thin amazon models wearing clothing and lingerie designed for us, because we all know it doesn’t look the same on our frame. These deceptive marketing practices suck us in and are engineered so we feel inadequate and buy their wares because, they will bring us closer to achieving their “ideal image.” It’s insulting and we need to get serious about change!  BellaPetite.com is up for the challenge!

After watching “America’s Next Top Model” and “Victoria’s Secret fashion show and Model Search” we petites have had enough! It’s time to take a stand and fight for our fashion rights. "It’s time petite women become fashion recognizable."

Complete story here
http://bellapetite.com/victorias-secret-2009-fashion-show...

Bella Petite Magazine fashion, entertainment and lifestyle for women 5'5" and under!  Free magazine subscription and petite model search! http://www.BellaPetite.com

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BellaPetite.com mission is to create fashion acceptance of petite women 5'5" & under. We are a web community, produce a weekly radio show and digital fashion magazine. BellaPetite.com is taking on the discriminatory fashion industry height standards.