New Research Report: Content Management: Maximising the Value of Enterprise and Web Content

Jan. 31, 2010 - PRLog -- The problem of managing large volumes of content cannot be addressed by simply throwing technology at it. There are many organisations that have to implement a second Enterprise Content Management (ECM) system because the first implementation failed. One of the main reasons for this is that insufficient planning has gone into the initial implementation, and there has been no clear understanding of the objectives for the implementation.
There are many other reasons for the failure of an implementation, but two of the most avoidable are ensuring that there is end-user buy-in when the content management system is implemented by making sure that users are consulted at all stages of the implementation, and creating policies for the management of every type of content that needs to be retained by the organisation. Failing to win the support of end users for a new application will result in users refusing to adopt the system; failing to manage all types of content will result in users deleting content that should be retained, or in unauthorised users accessing sensitive content.

KEY FINDINGS

* Organisations cannot afford to rush a content management implementation; a failed implementation can directly affect the bottom line.
* A clear understanding of the objectives for the implementation is vital if the deployment of a content management system is to succeed.
* Choosing the right implementation partner is crucial if the development of processes is required.
* All content should be managed and controlled centrally, both for manageability and for compliance.
* Placing paper documents in a warehouse does not provide adequate disaster recovery provision; the only way to provide full protection is to store documents electronically.
* Organisations must consider technologies such as Information Rights Management to help prevent data leakage.
* Web analytics provides a high level of value to organisations to whom the Internet is an important sales channel, and it must be regarded as a weakness if Web Content Management systems do not contain this feature.
* Content management functions, particularly Document and Records Management must be seamless to end users wherever possible.
* Microsoft Office SharePoint Server 2007 is a significant entrant to the content management market, providing an entry-level solution for mid-market and smaller organisations.

This Report reveals:

* Why organisations are still struggling to manage content.
* How organisations can use technology to process paper documents.
* Why the Software-as-a-Service model provides a level playing field for Web-based companies.
* How Microsoft is having a significant impact on the Content Management market.
* How open source technology has become a viable alternative to traditionally-licensed Enterprise Content Management products.
* How Transactional Content Management enables the creation of content-centric processes.
* Why Enterprise 2.0 technologies can be used to support collaboration.
* How the use of Web analytics can enhance the user experience.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/47298_content_management_maxim...

About Butler Group

Butler Group is the IT End User division of Datamonitor Plc and is a leading provider of Information Technology research, analysis, and advice. Founded in 1990, Butler Group is respected throughout the business world for the impartiality and incisiveness of its research and opinion.  Their comprehensive portfolio of Research, Events and Subscription Services caters for the specialised needs of all levels of executive, from IT professionals to senior managers and board directors. Furthermore, it covers every aspect of the increasingly important impact information technology has on every organisation, from technology selection decisions to developing effective high-level strategy and architectures.  View more research from Butler Group at http://www.fastmr.com/catalog/publishers.aspx?pubid=1004

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

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