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Follow on Google News | Learn How Best-in-Class Organizations use Analytics to Drive Relevant Customer InteractionsWebinar discusses the role of Offer Optimization
By: March Communications In conjunction with the Aberdeen Group the webinar will be presented by Ian Michiels, Research Director & Practice Leader, Customer Management Technology, Aberdeen Group and Jeff Nicholson, VP Product Marketing, Portrait Software. Learning points • The role of customer analytics in Best-in-Class marketing campaigns • How event triggered marketing can optimize every contact with the customer • How Best-in-Class organizations optimize inbound marketing channels like contact centers and social media • How the latest analytical modeling approach, Uplift Modeling, will further enhance offer optimization According to Ian Michiels, “Organizations are now looking to become truly customer-centric; The complimentary webinar will take place on Thursday February 11th, 2010 at 11:00am ET and is now open for registrations. # # # About Portrait Software Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time. For more information on Portrait Software, please visit: www.portraitsoftware.com End
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