Bad Weather Leads To The End Of New Years Detox And Brings On The Retox

The UK’s leading online takeaway portal, Just-Eat has revealed that today is when most people have quit their New Years diet in an attempt to re-toxicate themselves.
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Jan. 27, 2010 - PRLog -- Research from the UK’s leading online takeaway portal has today shown that bad weather, lack of motivation and resolutions being abandoned are the reasons behind the public “retoxing”.

The survey was conducted on 1,567 members of the British public, with 1,356 admitting to having given up on their New Year’s Resolution already. noticed an increase in the number of takeaways being ordered over the weekend, which prompted the study.

36% of those who had already given up on their New Year detox blamed the bad weather, stating that the adverse conditions had meant that they couldn’t be bothered to leave the house and opted for a takeaway instead.

1 in 5 who had already given up on their New Year diet said that the option looked more appealing because they hadn’t seen any physical change in their body since going for the healthier options.

Just over 1 in 4 of those who had ditched the diet in favour of a takeaway or a drink said that they had no motivation to go to the gym or the will power to avoid their favourite foods and drinks. 12% said that they had been tempted due to their other half, or family member’s eating and drinking habits.

47% of the people polled said that work was the reason that they had given up on their diets already with many citing a long day at work leaving them with no time to cook a decent meal, or no energy to go to the gym as a reason for ditching the diet.

Of the 211 who said that they had not ditched their New Year diet yet, 21% said that they were still drinking alcohol on a regular basis. 1 in 2 said that they weren’t controlling their intake of alcohol as part of their detox, and were just focusing on food and exercise.

The biggest excuses for ditching the New Year diet are:

1.    Work too stressful – 47%

2.    Bad weather – 36%

3.    Lack of motivation – 26%

4.    No visible improvement in body – 21%

David Buttress, the UK Managing Director of Just-Eat said;

“It’s not too surprising that takeaway sales are starting to rise again after the usual lull around New Year. Many people have the best intentions of being healthy and detoxing, but it can sometimes be unattainable.”

He continued;

“Even if you do decide that you want a takeaway without ditching the diet, you can as there are healthier options available so you don’t have to cut them out all together.”



For further information, or to arrange interviews or case studies, please contact Gabrielle Lofthouse, of 10 Yetis Public Relations Agency on 01452 348 211, or on Twitter @Gabriella_PRowl


Just-Eat recently accepted £10.5m investment from one of Europe’s leading VC companies, the largest investment in the food industry since the recession

Just-Eat was founded in Denmark in 2000 – 1/5 of takeaways ordered in Denmark are ordered through Just-Eat

Just-Eat services 30,000 meals a day

Just-Eat have received and dealt with more than 7,000,000 meal orders

Just-Eat has 3100 restaurants signed up to its UK site and uses it’s patented Just-Eat technology to offering a seamless on-line ordering service including latest menu’s, over 93,000 customer reviews, secure card ordering and automatic confirmation of orders and delivery times.
Source:Shannon Haigh
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Tags:Just-eat Co Uk, Takeaways, New Year, Resolutions, 10 Yetis, Pr Agency
Industry:Food, Health, Consumer
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