OMG Search - Google Put to the Test in Support for Haiti

Jan. 27, 2010 - PRLog -- Malicious web users have attempted to use Search Engine Optimisation (SEO) to hijack a number of keywords related to the disaster and spread spyware.

Keywords such as "Haiti", "earthquake" and "Port-au-Prince" have been bombarded with SEO (http://www.omgpm.com/search/seo.aspx) techniques in order to implement rogue links. Needless to say Google has worked hard to counteract these measures with a crack down on online viruses.

SEO and localised marketing has also worked in a positive fashion to take action in the support of the recovery effort in Haiti. Google has been quick to implement an array of online services including a people finder tool to find out information about missing friends and relatives.

This latest revelation just goes to show the power of Search Engine Optimisation if used efficiently with both positive and negative effects. SEO enhances a website’s prominence within the search engines when potential customers search for relevant words/phrases (a product, service or website topic), delivering more relevant traffic and increasing sales.

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OMG Search (http://www.omgpm.com/search) specialises in tailored, high-performing search marketing campaigns for leading brands throughout the UK.

Our comprehensive service includes SEO (Search Engine Optimisation), PPC (Pay Per Click advertising) and SEM (Search Engine Marketing, which combines SEO and PPC).