IT workers moonlighting as Action Men

The UK’s leading experience day websites has found that IT workers are most likely to book survival and ‘spygame’ days, with 1,347 British workers showing that 1 in 3 people working in the IT profession preferred adventurous experiences
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* Intotheblue Co Uk
* Experience Days
* 10 Yetis
* Pr Agency

* Consumer
* Entertainment
* Games

Jan. 26, 2010 - PRLog -- One of the UK’s leading experience day websites,, noticed a large number of orders to attend spy days and other adventure experiences were being made from offices during work hours, and decided to investigate the work sectors most likely to book experience days.

A subsequent study of 1,347 British employees found that IT workers are the most adventurous in the UK, with 37% having gone on an adventure-based experience day in the last year, prompting Marketing Manager Rob Holmes to liken the results to ‘Superman Syndrome’. noted a correlation between the least active workers on a day-to-day basis and the ones most likely to book more adventurous experience days.

The study also found that, perhaps unsurprisingly, IT workers were the most likely to play videogames, with 81% admitting to being regular players.

The most popular videogame genre with IT workers was first person shooters, with 43% saying it was their preferred type of title. This fact mirrors the popularity of the paintballing and survival experience days with IT workers, according to

Here is the list of the top ten most adventurous workers in the UK, by percentage of those who had been on an adventure activity in the last year:

1. IT workers – 37%
2. Marketing – 33%
3. Receptionists – 26%
3. Administrative workers – 24%
4. Checkout operators– 22%
6. Customer services – 19%
7. Salespeople – 18%
8. Hairdressers – 16%
9. Retail workers – 14%
10. Shop attendants – 13%

Of the IT workers who had booked experience days for themselves or been bought one, 71% said they enjoyed the fact it was such a polar-opposite experience when compared to their day to day life.

Rob Holmes, Ecommerce & Marketing Manger of said,

“At first glance, it would seem that IT workers are developing themselves an army of super covert, gun-capable soldiers! I put it down to Superman Syndrome – where, by day, UK workers are mild-mannered employees, but outside of work, they take on a whole new, more adventurous persona.

“We noticed a huge rise in bookings of the more adventurous, survival-based experience days from offices, and thought it’d be really interesting to look at why this must be. There’s definitely a correlation between workers who are more sedentary throughout the day and those most likely to book more active experience days outside of work!”

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For any more information on contact Gabrielle Lofthouse on 01452 348211 or email on or on Twitter @Gabriella_PRowl

Editors Notes:

The website was launched in 1996 as only an Air Activity Gift Voucher site offers over 600 experiences, including skydiving, tank driving, beauty spa experiences, water sports experiences and many more. This is a simple to use internet based business that prides itself on its customer friendly approach.
Source:Shannon Haigh
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Tags:Intotheblue Co Uk, Experience Days, 10 Yetis, Pr Agency
Industry:Consumer, Entertainment, Games
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Page Updated Last on: Jan 26, 2010

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