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Follow on Google News | Global Technology Company Cuts Costs, Gains Branding Control Using Integrated Email PlatformHitachi Data Systems, ExactTarget Develop Online Marketing Campaign Management
By: ExactTarget Seamless integrations between technology providers ExactTarget and Webtrends, made possible by ExactTarget’ “In the economic downtown, we have greater pressure to demonstrate marketing accountability and deliver ROI,” said Sean Mattson, Hitachi Data Systems’ director of global web marketing. “Our integrated system allows us to track results for each business unit while also regulating the design and implementation of each unit’s marketing efforts to create one comprehensive global campaign.” Using ExactTarget’ As part of Hitachi Data Systems’ international deployment, the company turned to ExactTarget’ ExactTarget’ “ExactTarget provides marketers the sophisticated platform required to connect with customers around the globe,” said Tim Kopp, ExactTarget’ Designed to provide software developers a venue to build, test and prove integrations with the ExactTarget platform, ExactTarget’ The news of Hitachi Data Systems’ success comes less than a month after Forrester Research named ExactTarget a “leader” in email marketing and awarded the company a perfect 5 of 5 in the Customer Category of “The Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.” To download the report, visit www.ExactTarget.com/ -30- Media Contacts: Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) Mitch Frazier (ExactTarget) # # # About ExactTarget ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The company’s software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget’ End
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