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Follow on Google News | Snowsports Industries America (SIA) Snow Show Celebrates with Olympic CowbellsSnowsports Industries America (SIA) Snow Show will use cowbells from Cowbell.com as race trophies and custom promo bell for race spectators.
By: Elisabeth Halvorson, Cowbell.com In addition to SIA-logoed bells for race spectators, specially-engraved, gold-colored MOEN cowbells, which became very popular at the Olympic Winter Games in Lillehammer, Nagano, Salt Lake, and Torino, will be awarded to the top three winners of each race. The distinct MOEN bells are made of iron and coated with brass recycled from spent ammunition cartridges on Norwegian military practice ranges. Each bell hangs from a ribbon designed with 70 flags from around the world, making it a perfect and meaningful souvenir for winners, just days before the 2010 Olympics in Vancouver. “Cowbells are synonymous with Nordic and Alpine racing, and we wanted to bring a European authenticity to our uphill/downhill randonee-type race,” said Dave Wray, Western Regional Manager for SnowSports Industry America. “We will achieve that with MOEN bells and custom promo bells from Cowbell.com. Elisabeth Halvorson has been fantastic to work with as we developed the plan for our first competitive race.” Cowbell medals will go to the fastest overall individual finisher and top three teams in three categories of the uphill/downhill race. The On-Snow Demo/Free Ride Fest at the SIA Snow Show, held immediately after the SIA Show in Denver, is expected to bring more than 4,000 retail buyers and industry folks to the mountain for two days of parties, demos and its inaugural competition event. Spectators will find Cowbell.com owner Elisabeth Halvorson and members of her team spreading cheer and, in the words of a popular Saturday Night Live skit, “more cowbell!” up and down the hill. "Custom engraved MOEN Bells of Norway make excellent, usable trophies,” said Halvorson. “Plus they are a "green" product... from bullets to bells! Some think we just sell tons of cowbells, but what we really do is help create FUN events and memories." Cowbell.com supplies race fans all over the country with collectible and promotional cowbells of all sizes and different styles. The company is the exclusive distributor of MOEN bells in North America. For more information, visit http://www.cowbell.com. # # # About Cowbell.com Cowbell.com adds panache to any event with specialized bells and unique ribbons that can be used as noisemakers, decoration, or collectibles. The expert on the history and symbolism of bells, company founder Elisabeth Halvorson helps businesses, fundraisers and other organizations “ring in” excitement. Cowbells turn spectators into participants and heighten the animation and exuberance of any crowd. The catchphrase “more cowbell” has become a popular slogan and pop culture phenomenon since being featured in a Saturday Night Live sketch with Will Ferrell and Christopher Walken. For more information, go to http://www.cowbell.com and http://www.cowbell.com/ End
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