AURAK to Transform Student Recruitment with UniversiTools

American University of Ras Al Khaimah (AURAK) has selected UniversiTools Recruitment Management software to advance student recruitment and to link with its Student Information System (SIS).
By: UniversiTools
Jan. 21, 2010 - PRLog -- AURAK, located in the United Arab Emirate of Ras Al Khaimah, opened with an American-style curriculum on 1 June 2009. The university was established by Royal Decree by His Highness Sheikh Saud bin Saqr Al Qassimi, Crown Prince and Deputy Ruler of Ras Al Khaimah.

"In these competitive times, student recruitment is essential for the very well-being of any university," explains Professor Sharon Siverts, President of AURAK. "We have installed UniversiTools SIS from White Mountain Technologies and liked the way this company handles its tasks, obligations, and promises. So we decided to move forward with them and implement their Recruitment Management software as well.”

UniversiTools software suite for universities is developed by White Mountain Technologies and includes Student Information System (SIS), Scheduling (courses, classrooms, and exams), Recruitment Management and other modules.

Recruitment Management, the most recent module launched in UniversiTools suite, completes the loop of student software from recruitment to graduation.

"Recruitment Management is an integral part of UniversiTools software, sharing a common database with the SIS and various Scheduler modules," describes Ghassan Abboud, White Mountain Technologies Managing Director. "This architecture is essential in providing the university administration with a seamless navigation through the various tasks of recruitment to application, registration, scheduling, grading, clearance, and graduation."

UniversiTools software caters to multilingual universities. Members of the UniversiTools user community in the Middle East include such universities as American University of Beirut (AUB) in Lebanon and American University in Dubai (AUD).

For a 15-minute presentation about UniversiTools university software, contact Nicholas Matta at White Mountain Technologies or submit the online request form at For more information about AURAK, visit

About UniversiTools

UniversiTools (or University Tools) software suite is comprised of a comprehensive Student Information System (SIS), scheduling modules (course scheduling, classroom scheduling, exam scheduling, and common time locator), Recruitment Management, and management modules (career center and alumni center).
UniversiTools modules run as stand-alone or integrate seamlessly with existing Student Information Systems (SIS) used by many universities, such as Banner Unified Digital Campus and CampusVue.

UniversiTools complements other education administration software from White Mountain Technologies.

Skoolee Tools school management software and student information system is designed specifically for multilingual international, private and progressive public schools in the Middle East and North Africa.

BaseCamp LMS (learning management system) helps medium to large companies and organizations manage their executive and professional education and training requirements.

Contact Information



White Mountain Technologies
Hotel Dieu Street, Al-Mathaf Center, 2nd Floor
Achrafieh, Beirut, Lebanon

Tel: +961-1-422 765

PO Box 33263
Dubai, United Arab Emirates
Tel: + 971-50-302-9336

Tel: +974-601-9097

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White Mountain Technologies develops software for the Arab Middle Eastern education & training sector: Skoolee Tools school e-learning software; UniversiTools University Software; and BaseCamp LMS for corporations. Headquartered in Beirut, Lebanon.
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