How to Increase Your Page Rank With Article Marketing

Jan. 21, 2010 - PRLog -- Nearly three-quarters of Internet users use the search engines to find information about products and services that they are interested in purchasing.  Therefore, the best way to get more prospective customers to your website is to target the search engine audience.  There are two main ways to get in front of the search engine audience: search engine optimization and pay per click advertising.

Search engine optimization (SEO) refers to the process of optimizing a web page to appear in the search engine http://www.blowdata4u.com/ results for specific keywords or keyword phrases. SEO helps websites appear in the "organic" or natural search listings, which are preferred by most search engine users.  Pay per click advertising, on the other hand, is a form of advertising that website owners can purchase to appear in the "inorganic" or sponsored listings on the top and side bars of a search engine.  While both strategies will expose your website to a search engine audience, this article focuses on a specific search engine optimization strategy: article marketing.

The least expensive and most effective way to raise your website's page rank in the search-engines is through the use of article marketing.  Website owners can submit short keyword articles to article syndication sites such as Ezine Articles, where they will be posted for others to read and possibly republish on another website http://www.blowdata4u.com/ Every article includes an inbound link back to the author's website, which increases the page rank of the target site.  Article marketing is an incredible way for websites to increase their page rank while simultaneously reaching a new audience of prospective customers.

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