2010 Automotive Digital Marketing Trends Predicted by Brian Pasch

Jan. 19, 2010 - PRLog -- Brian Pasch, CEO of the Pasch Consulting Group (PCG), says a surge of interest by car dealers in Digital Marketing Services bodes well for digital marketing firms in 2010. Based on data collected in a recent study underwritten by PCG, Pasch predicts the Automotive industry will experience a swift and significant increase in advertising dollars allocated towards Digital Marketing strategies.  

During the last month of 2009, calls to the Pasch Consulting Group researching Automotive Internet Marketing strategies was at an all time high.  According to Brian Pasch, over 50 car dealer store locations contracted with his company in the past 30 days looking for assistance with social media, automotive SEO, blogging, press releases, microsites and pay-per-click marketing.

Among the dealerships welcomed by Pasch Consulting are Checkered Flag Auto Group in Virginia Beach, Miller Automotive Group of California, a division of Group 1 Automotive, Jerry Durant Auto Group of Texas, the Rairdon Automotive Group in Washington and Park Avenue Motors in New Jersey.

Furthermore, a recent study commissioned by the Pasch Consulting Group revealed that over 50% of US auto dealers have less than 20% of their total ad spending allocated towards Internet Marketing.   According to Pasch, car dealers could shift 20-30% of their non-digital marketing to online digital services by the end of the year.

Based on this study and dealers’ rising interests in online marketing, Pasch predicts that 2010 will see one of the largest budget shifts towards the Internet.  “We predict that over the next two years, tens of millions of dollars will be pumped into digital marketing strategies and social media marketing by car dealers.” says Pasch.  “Dealers want to be in front of the growing number of consumers researching cars online before making a purchasing decision.  Getting their brand in front of consumers using social media tools and platforms like Facebook is also a hot topic for car dealers.”

To meet this growing demand for online marketing strategies and advice on digital spending, the Pasch Consulting Group is co-sponsoring an Automotive Marketing Boot Camp.  The one-day hands-on skills based training will include classes in social media, search engine optimization, video marketing, pay-per-click marketing and microsites.

The Boot Camp is schedule for February 12, 2010 and is one day prior to the official start of the 2010 NADA Convention in Orlando Florida.  Automotive professionals looking to enhance their 2010 digital marketing strategies are encourage to fly into Orlando a day early and attend the Boot Camp.  The event will be held at the Rosen Centre Hotel adjacent to the Convention hall.

Boot Camp classes will be lead by the industry’s leading experts in all categories, including Brian Pasch, JD Rucker, Eric Mayhew, Paul Rushing and Tim Jennings.  Pasch is also taking appointments from dealer professionals who want to meet with him to discuss digital marketing strategy development for 2010.  

Complete information on the Automotive Marketing Boot Camp can be found online at: http://www.automotivemarketingbootcamp.com  

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.dealer-seo.com