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Follow on Google News | Graphic designers keep up the momentum with clients in the Science and Innovation sector in 2010The Design Business continue development of corporate identity for Cambridge Bioscience
By: Sarah Brereton, Limewash Media & Design Cambridge based Cambridge Bioscience is a leading distributor of cutting edge life science research products with a mission to identify and deliver the most exciting new life science technologies to their customers, who work in all areas of biological research. In order to ensure the corporate identity aligned with their goals and related to the company’s scientific focus the company engaged The Design Business in 2009 to overhaul the look and feel of all aspects of the corporate identity. Over the course of the last several months the team at The Design Business have worked closely with the senior team at Cambridge Bioscience to create and deliver a new corporate identity that supports the innovative strategies of the company going forward. The result is a new identity for the company based on natural structures with references to the double helix form and the infinity symbol. The green colour choice emulates the fluorescent protein (GFP) with its direct association to bioscientific research. Having initially developed the new corporate look together with brand guidelines to ensure consistency of usage across all applications, the team at The Design Business then developed a new set of web templates. Working in collaboration with Cambridge Bioscience’s in-house web developer the templates were delivered at the end of last year and have now been rolled out on-line at http://www.bioscience.co.uk On completion of the project a new identity and guidelines will have been produced and implemented across all web, stationery and exhibition panel components. Founded in 1990, The Design Business, based in Great Chesterford, specialises in the development and delivery of forward-thinking, focused campaigns for clients across a number of sectors. Within the science, life-science and innovation sectors in the eastern region clients include Chesterford Research Park, The Babraham Institute, Prior Scientific and Cytocell. Nationally, they have worked with AstraZeneca, Siemens and BMS. # # # The Design Business was founded in 1990 and comprises an enterprising and hard-working group of designers, based near Cambridge. The founding members have a very wide range of experience gained over 30 years’ working for multinational agencies, regional and blue chip clients based in the UK and overseas. Their skills base covers corporate identity and brand management, web design, digital media, advertising, print and exhibition graphics. Diversity of experience is their key strength; working across many design sectors, bringing new ideas and fresh thinking to all kinds of integrated marketing initiatives. http://www.thedesignbusiness.com End
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