Volvo Cars offers luxury experience at Aircel Chennai Open 2010

Jan. 15, 2010 - PRLog -- The entire tournament was played with the luxurious Volvo XC90, a luxury SUV that embodies vibrancy, energy and sportiness, in the backdrop. As part of the association, all dignitaries and participants/ players experienced merger of technology and luxury while travelling in Volvo cars the Official Car for the Aircel Chennai Open 2010.

Ravi Krishnan, Managing Director - IMG South Asia, Senior Vice President - IMG said "I would like to express my sincere gratitude to Volvo Auto India for their support to the Aircel Chennai Open 2010. The brand's commitment to the tournament has been invaluable and I can confidently say that Volvo has now become an integral part of the Aircel Chennai Open. We look forward to their continuous support in the future."

According to Mr. Paul de Voijs, Managing Director, Volvo Auto India, "We were happy to partner the Aircel Chennai Open 2010 and hope to be back together next year. Aircel Chennai Open 2010 was an adequate and potent tool that communicated Volvo’s brand attributes of excitement and liveliness.”

Aircel Chennai Open 2010 was held from 4th-10th January, 2010 at the SDAT stadium, Chennai. The tournament featured an impressive line-up of stars including Robin Soderling, Marin Cilic, Stanislas Wawrinka, Carlos Moya, Somdev Devvarman and Indian team sensation Yuki Bhambri. Both Indian and International participants competed for the titles of one of first ATP of the new season.

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Volvo Auto India is a new operator in India, a fast-growing market and one of the most competitive in the world. Volvo established a presence in India just over two years ago and has since then worked intensively to market the Swedish brand. With a corporate office in Gurgaon, Volvo Auto opened its first dealership in March 2008 and currently market's its products through its dealerships in New Delhi, Mumbai, Chandigarh, Hyderabad, Kochi, Pune and Chennai.

So far Volvo currently sells two models, the Volvo XC90 and Volvo S80 but the coming years they are lining up more new models. The first one to be launched during 2010 is the Volvo XC60.