ICE AV Announces Laser Phosper Display (LPD) to be implemented into large format digital displays.

Jan. 14, 2010 - PRLog -- The technology is being shown for the first time by invitation only at Europes leading audio visual ISE Expo in... and has been industries best kept secret with knowledge being limited to the inner circle with the company itself operating in stealth mode.

LPD display technology delivers a radically different patented solution flat panel display solution and over comes the shortfalls of traditional display technologies. Laser Phosper Display technology delivers an energy efficiency not seen to-date in a scalable display and is being billed as the first "green display technology".

The components that make up Laser Phospher (LPD) displays consist of reliable components that together create an innovative way to produce a large forma, brilliant images, stunnign brightness in a large format single scren or is seamless tiled display systems.

One day after its international press release announcement, ICE AV is already considering to implement Laser Phospher Display in a world first interactive multi large format display on the West Coast of America in what is destined to be a wow visual experience.

At the heart of the display panels is a discreet distributed laser engine to excite the phosphor screen and are the first screens to deliver the following benefits The components that make up the Laser Phospher Display are the result of a low impact manufacturing process, non-toxic materials and up to 75% less power than other displays earming it the title of neing a world first large format green technology.

The long life semi-conductor lasers and self-calibrating architecture are designed to deliver uniform long life images for years of trouble free use.

The free form nature of Phospher Laser Display (LPD) allows any shape, size and resolution, high resolution, high contrast, natural colour content with brilliant skin tone rendering and with out any trace of motion blur.

LPD (laser phosphor display) technology has stunned many industry veterans who were unaware of the Prym announcement and believed such technology was light years away from being developed. It could well head into the history books as one of  the industries best kept secrets as the 100 employee company 3 country spread has been operating under cover.

The brilliant high resolution pictures are created by lasers that excite phosphors. When the lasers scan across the surface the phosphors emit in the red, green and blue colors with very rapid response. Next the lasers modulate turning each pixel on and off to create an image. This achieves substantial power efficiency and extended life time. This benefit contrasts with conventional displays that must filter or modulate a backlight that remains on constantly.

The lasers used are solid state laser diodes (LD) that resemble those used in high density optical storage media devices.  

All LPD display products are Class I laser safe and so are safe in all conditions of normal use. Like other products that use lasers like DVD players, the enclosure contains interlocks to prevent operation of the system if the enclosure is broken or opened.

“Prysm's technology addresses the key segment of large-area displays with the promise of low power operation and scalability,” said Paul Semenza, Senior Vice-President at DisplaySearch, the leading display market research firm. “This type of technology could open up new markets in consumer and professional applications.”

Founded by Amit Jain and Roger Hajjar in 2005 under the name Spudnik, Prysm’s patented LPD technology is supported by over 100 employees and leading manufacturing and component supply partners worldwide.

“We have spent the last 4 years developing a truly disruptive technology with a team of the best technologists in the industry,” said Amit Jain, CEO of Prysm, Inc. “LPD is generating excitement from prospective customers around the world.

Although we knew that image quality would appeal to customers everywhere, we have also found the LPD energy efficiency to be very important in every geographic market. Prysm provides regulators a proof point that one can make energy efficient displays without compromising quality or cost.”

About Prysm

Founded in 2005, Prysm, Inc. is a privately held company based in San Jose, California with operations worldwide. Prysm develops, manufactures and sells ecovative large format display products using its patented Laser Phosphor Display (LPD) technology.

About ICE AV

Was established in New Zealand to partner with patent owners and product manufacturers from around the globe to create new channels to market and provide a one stop location for scalable projects across various display applications. The vision of ICE AV is to create wow experiences and to utilise virtual world distributed teams to create new possibilities as a centre of managed expertise.

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ICE AV Technology Ltd, is a privately held registered company in New Zealand involved in Interactive, Display and Simulation technologies.

iQRite Interactive is an independent division of ICE AV Technology Ltd, a privately held registered company in New Zealand. The focus of ICE AV is to maximize the considerable opportunities within the emerging interactive and display industry world-wide. During the last 12 months the focus has shifted internationally due to the considerable opportunities and demands for innovative interactive and display hardware.