Powwownow Implements New Media Gateway Solution

Conference call providers Powwownow have replaced their 10 existing Cisco Media Gateways with an SS7 Media Gateway, a one box solution from Squire Technologies. The change has reduced operating costs and lowered power consumption by 66%.
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Richmond - London, Greater - UK

Jan. 14, 2010 - PRLog -- Powwownow, provider of high quality, free conference calls, were looking to increase revenue and service levels, whilst reducing operating costs. Squire Technologies BT approved SS7 Media Gateway provided a scalable single box solution that delivers carrier grade SS7 to VoIP interconnect.

“Simple engagement with no contracts and no billing is Powwownow’s ethic, providing millions of affordable and easy to use web conference calls worldwide. Service levels such as these require maximum resilience and our existing fleet of Cisco AS5400s were extremely power hungry and challenging to manage – the SS7 Media Gateway supplied by Squire Technologies has provided us a seamless single box solution ” - Paul Lees, Joint CEO of conferences calls ( http://www.powwownow.co.uk/Uk-Conference-Calls/ ) providers Powwowwow UK.

The SVI_MG 8000 SS7 Media Gateway replaced 10 existing Media Gateways with a much higher bandwidth STM-1 interface allowing Powwownow to reduce their power consumption by 66% . Squire Technologies worked closely with Powwownow to gain official BT CAT, NIF and NIT testing making the SS7 Media Gateway an approved BT interconnect product . Since the initial BT deployment the unit has been upgraded to provide further STM-1 interconnect at BT and to other European carriers.

"This was a very exciting opportunity for Squire Technologies and I would like to thank PowWowNow for sponsoring us through the BT interconnect approval process. We look forward to working with Powwownow now and in the future helping them to support their continued growth in the Conference Calling ( http://www.powwownow.co.uk/Conference-Calling/ ) market",  Simon Dinnage, Business Development Director, UK.

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About Squire Technologies
Established in 2001, Squire Technologies Ltd has experienced rapid growth providing Carrier Grade Telecoms Products and Services to the Telecommunication Industry worldwide with deployments in more than 50 countries.
t: +44 1305 757314
e: enquiries@squire-technologies.co.uk
w: www.squire-technologies.co.uk

About Powwownow
Powwownow (http://www.powwownow.co.uk/) was founded in 2004, offering customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss. The customer does not need to book a conference room and never receives a bill from Powwownow, just the cost of a 0844 call added to their bill). Turnover for 2010 is expected to reach £8m. The company operates in 15 countries including the US and major European markets. Powwownow employs 32 people and is based in Richmond, London.
Source:Louise Rowlands, Powwownow UK
Email:***@powwownow.com Email Verified
Phone:0207 990 1163
Zip:TW9 1SE
Tags:Conference Calls, Conference Call, Free Conference Calls, Conference Calling, Systems, Hardware
Industry:Technology, Telecom, Computers
Location:Richmond - London, Greater - United Kingdom
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