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Follow on Google News | Expert Urges Pet Industry to Capitalize on New Technological and Networking ToolsPet industry expert and Guerrilla Marketing Coach Vicki Lynne Morgan will speak about internet technologies and social networking at the Pet Industry Transformation Conference in Las Vegas, February 11-12, 2010
By: Animal Brands/Diane Blaszka In a presentation entitled “Strategic View of Internet Technologies -- What Makes Bottom Line Sense -- from Web Site to Social Networking,” Morgan states, “I’ve enjoyed success as a manufacturer’ According to Morgan, “Profitability in today’s crowded marketplace demands a ‘full-circle’ Conference details can be found at http://www.petindustryadvisory.com. About Vicki Lynne Morgan Morgan, of Califon, NJ, began her career in sales in the 1970s as the first women selling for Xerox. In 1976, she and a partner founded ANIMAL BRANDS®, the first woman-owned manufacturing representation agency in the pet supply industry. She now owns the company with her husband, Jim Morgan. Serving the pet industry since 1976, ANIMAL BRANDS is a dynamic, independent manufacturers' marketing, sales representation, and consulting agency dedicated exclusively to the pet industry. The Morgans have represented 100 pet brands, including Jones Natural Chews, Safe Paw Ice Melter, The Kong Company, Cardinal Laboratories, Pet Factory, and Weaver Leather. Animal Brands customizes its professional marketing, territory management, customer relationship management programs, and synergistic sales approach to position manufacturers of companion animal products to achieve their sales goals. In addition to her work with ANIMAL BRANDS, Morgan teaches marketing and sales at several New Jersey community colleges. She is also a counselor for the New Jersey Small Business Development Center. Beginning on January 26, Morgan will also host a series of webinars focused on marketing strategies. Further information can be found at http://www.animalbrands.com. # # # ANIMAL BRANDS is dedicated to perpetuating the enjoyment of pet ownership through education, marketing, and representation of innovative pet products offering unique benefits, excellent quality, superior performance, and value for consumers and sellers. End
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