Regional Design Agency Reinvigorating Dubai Business
Graphic design firm MECS complete restructuring and bring their unique approach to marketing communications to the UAE.
By: Sue Collins
Having operated in the GCC region for 15 years, mecs have recently relocated from Kuwait to Dubai, with a view to entering the UAE market with renewed focus.
In a market flooded with ad agencies of all sizes, mecs offer something different. Traditionally, ad agencies buy advertising space for the client, and receive a commission (typically 15%) from the media provider, in return for the sale. By contrast, mecs define their role as a 'design agency' - believing most companies have their own staff dedicated to marketing strategy, media planning and buying, and that they should not be incurring additional costs from their agencies in these areas. The client makes decisions - mecs handle the design and execution, seeing those decisions through to successful results. This means far greater choice, flexibility and freedom for the customer; and of course, better value for money.
Breaking into a cash-strapped market is not easy, and the majority of new orders still come from existing clients in Kuwait; but the response in Dubai is promising. Already, mecs have signed up private jet charter companies, property developers and an international bank. Fledgling start-ups are also attracted by the transparent, results driven ethos. This week the company launched a website aimed exclusively at attracting businesses in Dubai, visit http://www.uaedesign.com for more information.
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mecs is a European owned and managed design agency based in Dubai, UAE.
With over 15 years experience in the Middle East, our services combine professional European design with extensive knowledge and understanding of local markets.
Page Updated Last on: Jan 10, 2010