Regional Design Agency Reinvigorating Dubai Business

Graphic design firm MECS complete restructuring and bring their unique approach to marketing communications to the UAE.
By: Sue Collins
Spread the Word
Listed Under

* Marketing

* Dubai - United Arab Emirates

Jan. 10, 2010 - PRLog -- Middle East Creative Services (mecs) is a European owned and managed design agency bringing a diverse range of services to businesses in the UAE. Formed in Kuwait by a British Master Printer and a Creative Director, mecs quickly became renowned for their graphic design and outstanding print quality; working with clients such as IKEA, and producing high-end Corporate Profiles for companies including Kharafi National, S.H.Behbehani & Sons and the Middle East's largest retailer.

Having operated in the GCC region for 15 years, mecs have recently relocated from Kuwait to Dubai, with a view to entering the UAE market with renewed focus.

In a market flooded with ad agencies of all sizes, mecs offer something different. Traditionally, ad agencies buy advertising space for the client, and receive a commission (typically 15%) from the media provider, in return for the sale. By contrast, mecs define their role as a 'design agency' - believing most companies have their own staff dedicated to marketing strategy, media planning and buying, and that they should not be incurring additional costs from their agencies in these areas. The client makes decisions - mecs handle the design and execution, seeing those decisions through to successful results. This means far greater choice, flexibility and freedom for the customer; and of course, better value for money.

Breaking into a cash-strapped market is not easy, and the majority of new orders still come from existing clients in Kuwait; but the response in Dubai is promising. Already, mecs have signed up private jet charter companies, property developers and an international bank. Fledgling start-ups are also attracted by the transparent, results driven ethos. This week the company launched a website aimed exclusively at attracting businesses in Dubai, visit for more information.

# # #

mecs is a European owned and managed design agency based in Dubai, UAE.
With over 15 years experience in the Middle East, our services combine professional European design with extensive knowledge and understanding of local markets.
Account Email Address Verified     Disclaimer     Report Abuse
Page Updated Last on: Jan 10, 2010

Like PRLog?
Click to Share