2009-2010 Investigation and Forecast of Chinese oral hygiene industry

Jan. 10, 2010 - PRLog -- Index of the report
INVESTIGATION AND FORECAST OF CHINESE ORAL HYGIENE INDUSTRY（2009-2010） 8


CHAPTER ONE SURVEY OF ORAL HYGIENE INDUSTRY 8
Section I Areas and Classifications of oral hygiene industry 8
I. Oral hygiene industry 8
II. The context of oral hygiene industry 8
Section II The analysis of the characteristics of oral hygiene industry 9
I.The scale of industrial assets 10
II. Sales scale of the industry 10
III. The profit analysis of the industry 11
IV.The analysis of the industrial profitability 12


CHAPTER TWO CHINESE ORAL HYGIENE MARKET 12
Section I The analysis of Chinese oral hygiene market size 12
I. The analysis of market size between 2004 and 2008 12
II. The forecast to the market size between 2008 and 2010 13
Section II The analysis of present situation of Chinese oral hygiene market 14
I.The analysis of market supply and demand 14
II.The characteristics of market competition 15
Section III The developing trend of oral hygiene market 16
I.The forecast to supply and demand 16
II.The forecast to the product structure 16
III.The forecast to brand structure 17
IV.The forecast to regional structure 17
V.The forecast to marketing means 17


CHAPTER THREE INDUSTRY SEGMENTATIONS – THE ANALYSIS OF TOOTHPASTE MARKET 18


Section I The components and classifications of toothpaste 18
I.Raw materials of toothpaste 18
II. The classifications of toothpaste 20


Section II The history of Chinese toothpaste market 21
The first stage (1949 ~ 1982) 22
The second stage (1983 ~ 1991) 22
The third stage (1992 ~ 1995) 22
The fourth stage (1996 ~ 2002) 22
The fifth stage (2003-present) 23


Section III The situation analysis of toothpaste market in 2006 23
I.A summary of overall market in 2006 23
II.The analysis of market environment in 2006 24
III.The analysis on competitive means of the major brands 26
Section IV The analysis of the toothpaste supply in 2008 28
I.The analysis of toothpaste production between 2003 and 2008 28
II.The regional supply of toothpaste between 2005 and 2008 28


Section V The analysis of toothpaste consumption 30
I.The analysis of toothpaste consuming groups 30
II.The analysis of the characteristics of consuming regions 31
III.The analysis of consumers’ behaviors 31
IV.The research result of consumers 32


Section VI The analysis of toothpaste enterprises’ trends 34
I.Merger and reorganization of toothpaste enterprises 34
II.The problems of domestic toothpaste enterprises 35
Section VII The forecast of the developing trend of the market 36
I.The forecast of the products’ development 36
II.The forecast of the price’s development 37
III.The forecast of the development of channels 38
IV.The developing trend of promotion 39


CHAPTER FOUR THE PROFIT ANALYSIS OF TOOTHPASTE ENTERPRISES IN 2007 39
Section I Guangzhou Colgate Co. Ltd 39
I.Corporate overview 39
II. The profit analysis of 2007 41
Section II Fortune Chemicals (Zhongshan) Co. Ltd 42
I.Corporate overview 42
The profit analysis of 2007 42
Section III Liuzhou LMZ Co. Ltd 43
I.Corporate overview 43
II.The profit analysis of 2007 46
Section IV Masson Group 46
I.Corporate overview 46
II.The profit analysis of 2007 47
Section V Guangxi AOQILI Co. Ltd 48
I.Corporate overview 48
II.The profit analysis of 2007 48
Section VI Shanghai WhiteCat Co. Ltd 49
I.Corporate overview 49
II. The profit analysis of 2007 50
Section VII Chongqing Dencare oral care Co. Ltd 51
I.Corporate overview 51
II.The profit analysis of 2007 53
Section VIII Lion Daily Necessaries Corporation 53
I.Corporate overview 53
II.The profit analysis of 2007 54
Section IX Tianjin Blue Sky Group 55
I.Corporate overview 55
II.The profit analysis of 2007 56
Section X Beijing LG daily chemical Co. Ltd 57
I.Corporate overview 57
II.The profit analysis of 2007 57


CHAPTER FIVE ENTERPRISE SUBDIVISION – THE ANALYSIS OF TOOTHBRUSH MARKET 58
Section I The analysis of present situation of toothbrush market 58
I.The analysis of toothbrush brands 58
II.The analysis of toothbrush market size between 2007 and 2010 59
III.Overview of Hangji—town of toothbrush in China 60
Section II The analysis of electric toothbrush market 61
I.Introduction of electric toothbrush 61
II.The analysis of the market condition and trend of electric toothbrush 61
III. The competition and opportunity in the electric toothbrush market 63
IV.The analysis of the electric toothbrush marketing 63


CHAPTER SIX THE PROFIT ANALYSIS OF TOOTHBRUSH ENTERPRISES IN 2007 65
Section I Jiangsu SANXIAO Group 65
I.Corporate overview 65
II.The profit analysis of 2007 66
Section II Hi-P International Limited (Shanghai) 67
I.Corporate overview 67
II.The profit analysis of 2007 67
Section III Yangzhou New Star toothbrush Co. Ltd 68
I.Corporate overview 68
II.The profit analysis of 2007 69
Section IV XIGAO plastics (Shenzhen) Co. Ltd 70
I.Corporate overview 70
II.The profit analysis of 2007 70
Section V Yangzhou 5A Group 71
I.Corporate overview 71
II.The profit analysis of 2007 73
Section VI Yangzhou JORSAN plastics Co. Ltd 73
I.Corporate overview 73
II.The profit analysis of 2007 74
Section VII Yangzhou Jieyingte Daily Chemicals Co. Ltd 75
I.Corporate overview 75
II.The profit analysis of 2007 75
Section VIII Yangzhou XINGSHENG brush Co. Ltd 76
I.Corporate overview 76
II.The profit analysis of 2007 76
Section IX Yangzhou SAITE Brush Co., Ltd 77
I.Corporate overview 77
II.The profit analysis of 2007 78
Section X Yangzhou Five Star toothbrush Co. Ltd 79
I.Corporate overview 79
II.The profit analysis of 2007 79


..
TABLE 8 THE CHANGE OF THE ORAL HYGIENE MARKET SIZE BETWEEN 2008 AND 2010 (UNIT: HUNDRED MILLION) 15
TABLE 9 THE MARKET OCCUPANCY OF FIRST 6 TOOTHPASTE BRANDS IN 2006 26
TABLE 10 CHINESE TOOTHPASTE PRODUCTION BETWEEN 2003 AND 2008 30
TABLE 11 THE CHANGE OF CHINESE TOOTHPASTE PRODUCTION BETWEEN 2003 AND 2008 30
TABLE 12 THE REGIONAL SUPPLY OF TOOTHPASTE BETWEEN 2004 AND 2008 30
TABLE 13 THE REGIONAL PATTERN OF CHINESE TOOTHPASTE IN 2007 31
TABLE 14 THE REGIONAL PATTERN OF CHINESE TOOTHPASTE IN 2008 32
TABLE 15 THE COLGATE TOOTHPASTE (CLASSIFIED BY THE TYPES) 42
TABLE 16 THE COLGATE TOOTHBRUSHES 42
TABLE 17 THE PROFIT OF GUANGZHOU COLGATE IN 2007 (UNIT: THOUSAND YUAN) 43
TABLE 18 THE PROFIT OF FORTUNE CHEMICALS (ZHONGSHAN) CO. LTD IN 2007 44
TABLE 19 THE TOOTHPASTE PRODUCTS OF LMZ CO. LTD 47
TABLE 20 THE PROFIT OF LMZ CO. LTD IN 2007 48
TABLE 21 THE PROFIT OF MASSON GROUP IN 2007 (UNIT: THOUSAND YUAN) 49
TABLE 22 THE PROFIT OF GUANGXI AOQILI IN 2007 (UNIT: THOUSAND YUAN) 50
TABLE 23 THE PROFIT OF SHANGHAI WHITECAT IN 2007 (UNIT: THOUSAND YUAN) 52
TABLE 24 THE PROFIT OF CHONGQING DENCARE ORAL CARE SHAREHOLDING CO. LTD IN 2007 (UNIT: THOUSAND YUAN) 55
...
TABLE 36 THE PROFIT OF YANGZHOU SAITE BRUSH CO., LTD IN 2007 (UNIT: THOUSAND YUAN) 80
TABLE 37 THE PROFIT OF YANGZHOU FIVE STAR TOOTHBRUSH CO. LTD (UNIT: THOUSAND YUAN) 81
TABLE 38 THE CHANGE OF THE MARKET SIZE OF ORAL HYGIENE SUPPLIES BETWEEN 2008 AND 2010 (UNIT: HUNDRED MILLION) 83
TABLE 39 THE PICTURE OF THE CHANGE OF PRODUCTS’ LIFE CYCLE 83
TABLE 40 THE CHANGE OF THE RATE OF MARGIN AND THE PROFIT MARGIN OF CHINESE ORAL HYGIENE INDUSTRY BETWEEN 2003 AND 2007 84
TABLE 41 THE PROFIT OF ORAL HYGIENE SUPPLIES KEY ENTERPRISES IN 2007 85

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