BBI Inflatable Billboards Float on Water for Foster’s Carlton Dry Beer

BBI's patented advertising technology, billboard boats, made their Western Australia debut. The amphibious floating billboards were towed along Perth shores by a boat and appeared for the first time in the city for a Carlton Dry campaign.
Carlton Dry; Swan River, Perth, Australia
Carlton Dry; Swan River, Perth, Australia
Jan. 8, 2010 - PRLog -- The message “Have You Ever Had a Dry Dream” recently floated along the Swan River in Perth captivating roadside traffic, beach goers, and nearby boaters. The amphibious advertising billboard distributed by bbi Display Systems based in the USA was operated locally by Paramount Outdoor. The billboard measured 36’ x 14’ (4.25m x 11m) and was towed along the coast by a boat.  The Carlton Dry campaign designed by MediaCom and creative agency, Clemenger BBDO, marked the first appearance of bbi Display’s floating billboards in Western Australian waters.

The patented inflatable billboards have been introduced in dozens of countries and will be making their debuts in the United Kingdom and Cancun, Mexico to kick off 2010. The portable advertising medium supplies outdoor advertising operators and advertisers with a custom marketing tool that can be displayed in nearly any location desired. The billboards commonly appear on water, sand, snow, pavement, grass or dirt.

The airtight inflatable signs are available for purchase worldwide through bbi Display Systems USA and its global network associates. The large format billboards fold into supplied compact carry bags and can be shipped to any international airport in less than 7 days. Each system includes an electric air blower (110v or CE 230v), carry bag, bungee attachments for banners, foot pump, spare valves, repair kit and instruction booklet.

Nontraditional advertising services and billboard rental and leasing is also available in numerous locations via the bbi global network associates. Various types of ambient advertising are available in various uncluttered locations such as beaches, oceans, golf courses, lakes, gas stations and rooftops and vary by location.

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About bbi Inflatable Display Systems
bbi Inflatable Display Systems, is a privately held California corporation with offices located in Malibu, California. The idea to design and build a billboard capable of performing on land or sea has undergone painstaking development with rigorous testing of many proto-types. The result is bbi's U.S. patented and International patent pending inflatable billboard that has evolved into an extremely efficient, effective and reliable design operated in over 50 countries. bbi is recognized as the global leader of on-water advertising and inflatable billboards.
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Tags:Advertising Inflatables, Inflatable Sign, Inflatable Billboard, Nontraditional Advertising, Beach Advertising
Industry:Advertising, Event, Marketing
Location:Perth - Western Australia - Australia
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