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Kate Dunn to Speak at DEX User Group Meeting
The First Annual Digital Exchange (DEX) Meeting will be held Jan 24 in Las Vegas at the MGM Grand Hotel. Key takeaways include: Quick Response Codes, copywriting for cross media, social media as a revenue stream, offset and digital printing and more.
By: Kristina Davis
For information on the DEX Meeting, go to: http://www.podi.org/
Dunn will be conducting two workshops and will lead panel discussions throughout the day. Ms. Dunn's first workshop, entitled: Social Media as a Revenue Stream will investigate the uses of social media to reinforce multi channel campaign objectives and the revenue opportunity for marketing services providers. The second workshop will delve into successful sales management practices for an industry in transition.
Other key takeaways from the meeting include:
- Utilizing Quick Response (QR) Codes
- Making Good Choices with Offset and Digital Printing
- Copywriting for Cross Media
- How to Execute a Variable Cost Model
- Printing in 2010 and Beyond
PODi is one of the leading associations in the digital printing industry. In 1998, Caslon was chosen to lead PODi, based on its expertise in digital technology and business strategy. DEX is the new online Users Forum that is managed by Caslon and free to all PODi Service Provider Members. DEX is an interactive, international community for digital marketing and print service providers hosted on LinkedIn. Go to: http://www.linkedin.com/
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About Digital Innovations Group: The Digital Innovations Group (DIG) exists to help businesses and non-profit organizations solve their marketing and sales challenges with innovative strategy, inspired execution and purposeful creativity. DIG specializes in developing and executing individually relevant marketing and sales communication strategies. Trackable results, interactive communication and integrating with the sales process are key components of all DIG solutions. DIG works to solve its clients' business challenges with innovative strategy, inspired execution and purposeful creativity.