360° Displays an “Important Part” of Air Canada Centre Digital Display Design

Jan. 6, 2010 - PRLog -- DynaScan Technology, Inc., announced today its digital signage integration in Air Canada Centre.  Home of the Toronto Maple Leafs Hockey Club and Toronto Raptors Basketball Club, Air Canada Centre recently purchased a trio of DynaScan’s award-winning 360 degree LED video displays.

Three vertical ‘DS0616’ DynaScan displays are arranged approximately ten feet away from each other in a triangular configuration in the venue's Atrium Concourse. The DynaScan displays are used to create a visual distinction between an open air Leafs TV and Raptors NBA TV studio and the general public space.

The DynaScan screens were chosen for their unique design and standalone capability. Dwayne Brown, Manager of Venue Services, remarks, “These units are truly stand-alone systems – in that you don’t need to build a special housing around them like you would a traditional flat screen display.  And as such, they can be placed in the middle of an open air space and offer a view from all sides – this was an important part of our design.”

All the screens are all wired to a single media player, each one having its own output from that player.  Making what Brown refers to as “part of a spanned canvas”. Currently the three screens are all displaying the same video content.  Eventually, the centre’s design group intends to have an image of a different hockey or basketball player in each unit, passing the puck or ball to the other players.  The screens will also feature sponsor related content.  

Feedback of the new DynaScan displays has been positive, and has attracted the attention of fans and guests. “The response has been as you would expect – “wow” and “cool”… We have seen people getting their pictures taken in front of the units and kids love to run around them watching the video,” Brown says.

About Air Canada Centre
Air Canada Centre is Canada's premier sports and entertainment venue and home to the Toronto Maple Leafs Hockey Club, Toronto Raptors Basketball Club and the Toronto Rock Lacrosse Team. Air Canada Centre recently celebrated its tenth anniversary, having first opened its doors in February 1999.

Over its ten-year history, Air Canada Centre has been recognized with more than 25 industry awards and as of February 2009, it has hosted over 26.8 million fans at close to 2000 events including Leafs, Raptors and Rock games, as well as concerts and live events.

With continuous investments in the building, including the current Maple Leaf Square expansion, the venue remains in the same state-of-the-art condition as when it was first built.

First-class amenities complemented by a dedicated fan service program make Air Canada Centre a sought-after destination. For more information, visit http://www.theaircanadacentre.com

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DynaScan Technology, Inc. holds numerous patents and manufactures the DynaScan 360° cylindrical LED (Light Emitting Diode) video display. The displays, which have received numerous awards and recognition for their innovation, have been installed in over 1500 locations worldwide for advertising and public information. The circular signage, offers high levels of resolution, brightness and contrast needed for impactful dynamic digital signage.

DynaScan Technology, Inc. is mainly invested by Chroma Group, a global leader in technology test and measurement instruments, automated test systems, power electronics and special materials. Chroma was founded in 1984, is headquartered in Taipei and is traded on the Taiwan Stock Exchange under 2360. For more information, visit http://www.dynascanusa.com