How much is your Consumer or Customer Database REALLY Costing You?

Jan. 4, 2010 - PRLog -- In these days of lightening marketing budgets and the need to increase campaign results, it is important to efficiently reach every opportunity.  Financial Institutions, Consumer Products Companies, Charity Organizations, Pension Providers and  Alumni/Membership organizations have vast marketing databases that are often found to be outdated.  The result is a missed opportunity and/or wasted resources.  

Current data issues you may be facing;

•   Loss of contacting opportunity due to incorrect address
•   Costly returns from post office    
                o   Approximately 15% of the US population changes addresses every year      
                o   US annual mortality rate is approximately 10% •   Multiple mailings due to
                      duplicate records
•   Missing or incorrect phone numbers

                 You would be surprised at how much these data issues affect your bottom line;  
                                 you cannot afford to miss opportunities or waste resources.    

Talon Financial Technologies Artificial Intelligence Cleansing Engine (‘AICE’) can provide you with a solution to these issues.  AICE is designed specifically to streamline the process of cleansing, updating and appending your data.  

AICE provides the following;

•   Proven results
                o   Cleanse and Normalization success rate of over 95%
                o   Address and Phone append accuracy rate of 80-90%
•   Data element verification within each record to ensure accurate results
•   Cost Savings
                o     Reduction of incorrect addresses
                o    Flagging of deceased records or bad address prior to mail or phone call  
                       campaign

Talon’s experienced staff can provide a FTP file upload process offering 24 hour secure and convenient delivery of your data. Our turnaround time, even for large files, is within 24 - 48 hours. When time is of the essence, we can customize a delivery to meet tight deadlines and unexpected needs.  

By utilizing Talon’s Data Cleansing, Normalization & Append service, you can reduce your campaign cost, contact the right people the first time and increase your responses and in some instances increase revenue.

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Talon Financial Technologies is a technology and business services company based in New York City. We provide customized and private label IVR, Web, data conversion & migration, and other data platforms for organizations of all types and sizes, including but not limited to, sales and marketing data, proxy solicitors, transfer agents, non-profit organizations, banks, hedge funds, and insurance companies.