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Follow on Google News | Bench Clothing AW10 Launch Event - 07 January 2010 - Manchester, EnglandInternational fashion brand Bench Clothing unveils its Autumn and Winter 2010 collections at a spectacular launch event in Manchester, England on Jan 7th, 2010.
By: Nineteen Shillings Bench. AW10 Collection Launch Event - 7th January, 2010 International Conference & Fashion Show - Manchester, England Born from Manchester street style in the late 1980s and now a front-line International fashion brand sold in 28 countries, Bench is marking the dawn of its third decade with a return to its roots, celebrating the launch of its AW10 collection with a special day of events in its hometown - Manchester, England - on Thursday, January 7th, 2010. The new collection will be shown to full effect in the evening’s Fashion Show which will take place in front of an invited audience in one of Manchester’s most spectacular architectural masterpieces. For now the location is a secret but rest assured this Grade II* listed building provides one of the most magnificent settings one could wish for and the show’s production plays off it brilliantly. One aspect that can be revealed in advance, and indeed would be expected given Bench’s historically close relationship to the music scene (the brand currently partners both Creamfields and Ibiza Rocks), is that music runs consistently through the DNA of the entire evening. The morning and afternoon will feature an international conference at Manchester’s 5* Lowry Hotel and here the full AW10 collection - Men’s Apparel, Women’s Apparel, Accessories, Footwear and Bench Sport (i.e. snow gear etc) - will be unveiled for its first viewings by the network of Bench's international agents and distributors (drawn from 28 destination countries) alongside Bench's in-house retail managers and its 120 Head Office staff, the latter all based in the city and as such the heart and the soul of this uniquely Manchester brand. This very first look at the collection prefigures a hectic schedule of appearances over the coming months with 14 exhibitions in the first 10 weeks alone as Bench AW10 travels around the globe. Among particular highlights will be Bench's presence at Bread & Butter Berlin (January 20-22) as a key part of its expansive Denim Base. Set design for the Fashion Show in Manchester (including a series of specially commissioned projections) Factor in a hand-picked selection of bands and DJs and you have a uniquely special occasion – one that not only showcases Bench’s latest collection as it opens a new decade but does so at the very heart of the city that created and still maintains its essence. ENDS ____________________________________________________________ Bench AW10 - Launch Event. 7th January, 2010, Manchester, England. Fashion Show: 7pm - 12pm Mystery Grade II* listed location Full transport will be provided between venues and hotels. ____________________________________________________________ For full information and conference registration contact: James Doheny: +44 (0)7712 765904 / james@nineteenshillings.com Alix Walker: +44 (0)7725 305385 / djalixwalker@ Bench: www.bench.co.uk ____________________________________________________________ End
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