The Maverick Group Announces Launch of Their New Residential Environmental Design + Build Service

The Maverick Group, an award winning experience design and marketing agency headquartered in Alpharetta, GA, announces the official launch of a new division titled, “TMG’s Environmental Design and Construction Firm”
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Ryan Taylor
Lydia Anderson
Kelly Nelson
The Maverick Group


Atlanta - Georgia - US

Dec. 31, 2009 - PRLog -- When The Maverick Group established its agency in 1992, founder Kelly Nelson wasn't looking to design and build residential environments.

Her goal was to create event experiences that motivated her client’s audiences to a
desired action. What she and partner, Lydia Anderson, quickly discovered was that these
strategically designed environments were so properly targeted that clients began
requesting they design and execute not only event environments but also the
environments within their client’s corporate offices, retail stores and ultimately their
personal environments: upscale homes.

These requests quickly carved out a niche for TMG and answered the call for their
innovative clients who wanted a different kind of remodeling company. These clients
were looking for a high-design, service-intensive company that understood designing is
not just for visual impact, but also for health, comfort, flexibility and ease of use. These
requests prompted TMG to search for an experienced general contractor that embraced
these sensibilities. The search ended when TMG named well known general contractor
and builder, Ryan Taylor, formerly of RDT Contractors Inc., their Director of
Environmental Design. Taylor’s extensive and diverse experience within the high design
building industry made him the perfect choice to oversee TMG’s new offering. “Every
project I work on, whether it be an environment for a multi-million dollar marketing event
for GlaxoSmithKline or a small house renovation, is treated with the same attention to
design and functionality.” says Taylor. Taylor’s work has garnered its own attention in the
media, being featured on HGTV’s upcoming new series “Curb Appeal: the block.” as well as
Oprah Winfrey’s “Clean Up Your Messy House Tour 2009.”

The combined diverse experience between TMG and Ryan Taylor has afforded the
growing company scores of innovative design projects ranging from small bathroom
renovations to complete home build-outs. “Lifestyle choices and aspirations drive our
thinking even in the residential sector,” says Lydia Anderson, CEO, “whether it's a
signature renovation or a custom home, the language of residential design is
experiential, speaking to people's desire for self-expression, functionality, authenticity, and
personal connection. Nelson adds, “This is a natural extension of our expertise and we
are so thrilled to now officially offer this as part of our growing portfolio of experiential

TMG promises to bring their signature process to every project. This process, unique to
the remodeling industry, eliminates the need for the homeowner to communicate
separately between contractor and designer. With TMG’s Environmental Design and
Construction Firm, their designers and their expert build teams are side by side when
working on projects. They oversee the process from first draft through final
construction with a single point of contact.

TMG has no doubt in the success of this new division. “ The writing is on the wall,
literally,” exclaims Nelson, pointing to a quote printed on the wall at The Maverick
Group’s office. The quote reads, “Discovery is looking at the same thing as everyone
else and thinking something different.” “This quote has driven our business philosophy
from the start and has never resonated so poignantly than with the announcement of
this exciting new division.” she adds.

“We meet the needs of our clients with targeted thinking and innovative solutions.”
emphasises Anderson, “ This is what enables us to deliver a truly unique product,
whether it is an event experience, marketing solution or environmental design.”

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About The Maverick Group:
Driven by the management vision and creative passion of Kelly Nelson and Lydia
Anderson, The Maverick Group was formed in 1992 as an experience design and
production agency specializing in strategic concepts, design, messaging, and execution.
Today The Maverick Group has added Marketing Services as well as Corporate and
Residential Environmental Design services to their growing portfolio. The Maverick
Group's prestigious clientele include Turner Broadcasting, Walmart, Comcast,
Bloomberg, SPANX, H&R Block and the Home Depot. They staff offices in Atlanta and
San Francisco. For more information on the agency services of The Maverick Group,
please visit
Source:The Tricycle Agency : Marketing | PR | Events
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Tags:Environmental, Construction, Hgtv, Ryan Taylor, Lydia Anderson, Kelly Nelson, The Maverick Group, Atlanta, Remodeling
Industry:Construction, Environment, Lifestyle
Location:Atlanta - Georgia - United States
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Page Updated Last on: Dec 31, 2009

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