Sport Ethnicity In Style This Festive Season

Dec. 31, 2009 - PRLog -- Chennai, December 09’: Aavaranaa Boutique celebrates the festive spirit with myriads of Mauve and Fire green thought their holiday season creations in Tussar. Each exclusive sarees showcases the contemporary designs in the most ethnic way possible boasting vibrancy combined with the magical hues of the season. The sarees are hand brush dyed with colors like pink, red, green and blues that seamlessly blend with traditional block prints crating a uniquely new style statement.

The winter collection showcases the aesthetic appeal of the designer sarees and salwars that come in contrasting colors block printed, hand brush dyed, double shaded with versatile designs comprising of floral and geometric patterns on stylish themes. Most of the sarees have a touch up and a tinge of Beige color that merges with all the hues of shades.

The highlights of the season are the “Mangalgiri Salwars” sourced and merchandised from Mangalgiri near Vijayawada, accentuated with traditional block prints & elegant mirror work. Another special collection would be the “Ikat weaving” designed on the cotton sourced from Orissa and Andhra Pradesh with unique patterns and shades.

Vijayalakshmi Krishna, Managing Partner, Aavaranaa Boutique said, “we have expanded our bandwidth and tried out the technique of brush dye with Tussar silks sarees and variety of cottons with salwars. These collections have versatile design and patterns which distinguishes the sarees from each other. We always try to innovate with designs and patterns but still exhibit the richness and class that the sarees possess

Soorya Krishna, Head Designer, Aavaranaa Boutique said, “This season around we’ve played with hand brush dyed designs combined with geometric block prints. The fusion of both large floral brush dyed styles combined with symmetric block dyed geometric patterns created yet another fascinating look! I’m sure our customers will like this new design instantly!”

These splendid hand brush dyed collection of sarees is priced at Rs.3300. The Hand brush dyed technique can also be availed on salwars which are priced at Rs.1900 upwards and the Mangalgiri aalwars are priced at Rs.1500 upwards.

For further information, contact:

Viond @ vinod.m@hanmermsl.com / +91 99418 55180
Paul @ paul.ebenezer@hanmermsl.com / +91 98405 45673

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About Aavaranaa:

Creating a niche for itself in the women’s apparel segment, Aavaranaa is an exclusive saree boutique specializing in a variety such as silks, tussars, georgettes, crepes and chiffons. Aavaranaa is currently present in Chennai and in Coimbatore. A sapling amongst its competitors, Aavaranaa, is still in the nascent stage of development. However, their current retail presence is over 2500 sq ft. Aavaranaa set out to create a revolution in the silk saree segment in Coimbatore in the year 2001 and further stepped into Chennai in 2006.