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Follow on Google News | Samsonite Celebrates A Century Of TravelSamsonite is turning 100 in 2010, and in the span of a century the 1.2 billion dollar corporation also has an Indian in its ownership structure; the dynamic Dr. Ramesh Tainwala .
By: wowfactor communication create unique solutions for the sophisticated traveller. As a luggage maker, Samsonite has many firsts to its credit. From the first ever coordinated luggage, the first ever use of metal in luggage ; the first practical business case – Classic Attache, the first ever polypropylene suitcase commonly called hard luggage; three- Samsonite markets products under the Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste brands. SAMSONITE TO LAUNCH ‘SAMSONITE BUSINESS STORES’ In a move all set to redefine the present retail landscape; Samsonite now announces its new venture; about 20 retail stores of Samsonite Business; focusing exclusively on the business travelers. These stores will not be in malls; but in highly visited business zones. “Each store will be 400 to 500 sq feet,” confirmed Subrata Dutta; COO Samsonite Greater Asia. 50% of the retail outlay planned for 2010 is estimated to go into putting up these business stores. SAMSONITE TO ENTER TIER II & III CITIES In 2009; Samsonite added 18 cities to its expansion plan and will be expanding to another 12 cities in 2010. While Samsonite will grow via exclusive retail; American Tourister will grow via mass distribution as its clearly aimed at a very different price point. 50% of the retail outlay will support the enhanced retail reach of Samsonite & American Tourister. Revenues of Samsonite India come 60% from Samsonite and 40% from American Tourister. The reason American Tourister does so wel in India is the consuming middle class; which forms a major chunk of the consumers; unlike a skewed demographic economy like China where a bulk of the sales come from the higher end products alone. End
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