PCH Launches Advertising Campaign Promoting Its New 48 Hour $10 Million InstaPrize Event

Multi-million dollar, multi-channel campaign to include network television advertisements, direct mail, online ads and email communication
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Publishers Clearing House
Instaprize Event


Port Washington - New York - US

Dec. 30, 2009 - PRLog -- Publishers Clearing House (PCH) today announced the launch of its latest multi-channel advertising campaign promoting its new 48 hour $10 million InstaPrize event. The campaign kicks off on December 30, 2009 and includes placements on network television, an offline and online direct mail/email campaign, as well as newspaper space advertising, online advertising and SEO. PCH is spending more than $5 million on the media buy, which will run through January 12, 2010.

“This event is unlike any other sweepstakes opportunity that we have ever implemented,” said Todd Sloane, Senior Vice President/Creative. “In the past, the big prize was always awarded on a specified date in time. With the 48 Hour $10 Million InstaPrize Event the winning number could be returned at any time during the promotional period. Our Prize Patrol is standing by and ready to hop a plane to surprise the lucky winner. We are very excited about this new sweepstakes opportunity and know that our loyal customers will jump at the chance to enter.”

The advertising campaign includes four different commercials including two :30 second and two :15 second iterations. All of the major networks (ABC, NBC, CBS, and cable) are represented in the media buy with syndication to high-profile programming including Oprah, Ellen, Wheel of Fortune, etc. The multi-channel campaign also includes offline and online direct mail, online banner advertising, search and promotion across PCH’s network of 10 highly engaging Web properties.

Over the course of the two-week period (12/30/09 – 1/12/10), contest processors will be looking daily for return of an eligible winning number, which could come in at any time. If a $10 million winner is identified, the prize will be awarded and will be replaced instantly with a second $10 Million prize for the promotion. If by the end of the special InstaPrize Event timeframe there is no match to a winning number from this special early look promotion all entries received by the entry deadline will be entered to win a guaranteed $10 million that will be awarded at the end of the giveaway. All entries will also be eligible to win a $1 million SuperPrize that’s guaranteed to be awarded on February 25th, 2010.
Source:Larkin/Volpatt Communications
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