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PCH Launches Advertising Campaign Promoting Its New 48 Hour $10 Million InstaPrize Event
Multi-million dollar, multi-channel campaign to include network television advertisements, direct mail, online ads and email communication
“This event is unlike any other sweepstakes opportunity that we have ever implemented,”
The advertising campaign includes four different commercials including two :30 second and two :15 second iterations. All of the major networks (ABC, NBC, CBS, and cable) are represented in the media buy with syndication to high-profile programming including Oprah, Ellen, Wheel of Fortune, etc. The multi-channel campaign also includes offline and online direct mail, online banner advertising, search and promotion across PCH’s network of 10 highly engaging Web properties.
Over the course of the two-week period (12/30/09 – 1/12/10), contest processors will be looking daily for return of an eligible winning number, which could come in at any time. If a $10 million winner is identified, the prize will be awarded and will be replaced instantly with a second $10 Million prize for the promotion. If by the end of the special InstaPrize Event timeframe there is no match to a winning number from this special early look promotion all entries received by the entry deadline will be entered to win a guaranteed $10 million that will be awarded at the end of the giveaway. All entries will also be eligible to win a $1 million SuperPrize that’s guaranteed to be awarded on February 25th, 2010.