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Follow on Google News | Bloomingdale's and Briggs & Riley Announce the Launch of Briggs & Riley at Bloomingdale's StoresBloomingdale's begins distribution of Briggs & Riley Travelware in select stores nationwide. Debuts with Briggs & Riley brand shops at Bloomingdale's San Francisco and flagship 59th Street location in New York; online distribution starts early 2010.
By: Yvonne Williamson Consumers can now find over 30 styles from Briggs & Riley's Baseline and Transcend Luggage collections including wheeled luggage, carry-ons, and rolling cases. Briggs & Riley products are renowned for the company's lifetime performance guarantee that even covers airline damage and the Outsider® Handle System that ensures a perfectly flat packing area and greater room inside the bag so garments stay wrinkle-free. "Bloomingdale's is thrilled to add the high quality pieces and in-store brand shops featuring Briggs & Riley, known amongst demanding travelers for their extremely durable and well designed product," said Joe Laneve, Senior Vice President and GMM for home furnishings at Bloomingdale's. "They are also a company that values superior customer service, right in line with the Bloomingdale's brand." The Baseline Collection (http://www.briggs- The Transcend Collection (http://www.briggs- "We are very pleased to have Bloomingdale's represent our brand. This partnership will enable our customers across the U.S. to easily find Briggs & Riley products with expert help so that they can identify the right product that meets their travel needs," said Jim Lahren of Briggs & Riley. "Bloomingdale's is well suited to represent our brand with a like demographic who values quality and smart design," Lahren continued. About Bloomingdale's Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information, or to shop any time, visit www.bloomingdales.com. Contact Information Bloomingdale's Liz McGovern Director, National Media Relations 212-705-2443 liz.mcgovern@ # # # Briggs & Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company's wide variety of innovative, high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value. Briggs & Riley backs all of its products with the best-in-the- Contact Information Briggs & Riley Pamela Johnston, PJ Inc. Pamela@pjinc.net (212) 629-8445 End
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