Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Uk Consumers Choose Electronics Over Peace To Top Their Christmas List This SeasonRecent survey results from Electricshopping.com, the UK’s leading home and lifestyle online shop, demonstrates the UK’s love for electronics. In a survey conducted on 08/12/09 the findings shed light on our buying behaviours this season.
By: Marvellous Communication 15 December 2009: Recent survey results from Electricshopping.com, the UK’s leading home and lifestyle online shop, demonstrates the UK’s love for electronics. In a survey conducted on 08/12/09 to 14/12/09, the findings shed light on our buying behaviours this season. The results reveal that a whopping 75% of respondents expect to receive an electronic gadget for Christmas, ranging from household to home entertainment items. While the Christmas jumper remains popular a gift, in comparison, only 47% expect to receive clothes and 37% money. As for what respondents plan to buy, the most popular gadgets are health and beauty at (27%), home and garden (20%) and kitchen and cooking (17%). Perhaps most surprising is the fact that one third of respondents chose home electronics (38%) over peace (30%) at the top of their Christmas list. That said, a good majority remain sentimental over the festive season, with more UK consumers wishing for happiness (48%) and love (47%). It seems that household gadgets are the gifts that keep on giving, with almost one in four (23%) re-gifting at least once. However, over 60% have never returned a household gadget received as a Christmas gift. When it comes to choosing household gadgets, the priority UK consumers place on their purchase decisions are divided, with 44% choosing value for money and 42% choosing function. Though climate change is a topical issue, only 43% consider the environment when making their purchase decision. Despite the current economic climate, more than half of respondents will spend as much on Christmas presents this year as they did in 2008. However, almost one in four (24%) will spend less. For their first annual Christmas survey, over 389 people responded online at www.electronicshopping.com - end – For further information, images, products or interviews with the Director please contact: Darren Howells or Coard-Anthony Henry at Marvellous Communications T: 020 7240 0588 | E: darren@marvellouscommunications.com coard@marvellouscommunications.com NOTES FOR EDITOR: electricshopping.com is the UK’s leading home and lifestyle online shop with thousands of quality products from brands you know, price checked daily to give you the best possible value coupled with hard to beat service. What’s more, we offer free delivery on all orders to most of the UK, as well as next day and timed delivery options. www.electricshopping.com– # # # Marvellous Communication is a new boutique agency with expertise in press, event management and strategic planning. Collectively, we have worked with some of the best names in the industry, and have contacts within all areas of the media. End
Account Email Address Disclaimer Report Abuse
|
|